Senior Account Strategist

VirtueStaff is seeking an experienced, forward-thinking Senior Account Strategist to lead strategic growth for high value B2B clients. In this role, you will act as a trusted advisor, focusing on the "why" and "what" behind client success by identifying growth opportunities, diagnosing challenges, and designing long-term roadmaps. You will bridge the gap between high-level business objectives and actionable marketing plans, partnering with internal teams to ensure strategies are executed effectively to drive measurable growth and ROI.

Responsibilities

• Develop and lead comprehensive, long-term marketing strategies and growth roadmaps for high-value clients
• Analyze performance data, market trends, and competitive landscapes to generate actionable insights
• Proactively identify opportunities for expansion, optimization, and innovation across client accounts
• Serve as a senior strategic advisor, guiding clients through complex marketing decisions
• Translate strategic recommendations into clear plans for internal teams to execute
• Present high-level performance reviews, strategic outlooks, and recommendations to client stakeholders
• Collaborate closely with internal team members to ensure alignment between strategy and execution
• Drive account growth through upselling, cross-selling, and expansion opportunities
• Evaluate campaign effectiveness, attribution models, and ROI to inform future initiatives
• Establish and refine strategic frameworks and best practices across the organization
• Support new business efforts by contributing strategic insights and proposals when needed
• Mentor junior team members and contribute to the development of strategic talent

Requirements:
• Extensive experience developing and executing high-level marketing strategies for B2B or enterprise-level clients
• A varied breadth of digital marketing experience across multiple channels, with a strong background in paid media, SEO, analytics, and marketing technology platforms
• Proven account management and sales skills, including experience contributing to business development and client retention initiatives
• Demonstrated ability to analyze large data sets and translate insights into business strategy, specifically using Google Analytics, attribution modeling, and performance forecasting
• A professional background in consulting or strategic advisory roles
• Strong client-facing presence with exceptional written and verbal communication skills, including experience presenting to senior stakeholders
• Exceptional critical-thinking skills with the ability to think quickly and adapt strategies in real time to meet evolving client needs
• Highly organized and self-directed, with proficiency in Microsoft Office and Google Workspace tools to manage multiple strategic initiatives

Benefits:
• Work From Home
• Performance Bonus