Senior Account Manager, Google App Campaigns

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE:

The Senior Account Manager, Paid Search is responsible for paid search performance, along with client management and delegation of production resources. They serve as the primary point of contact for their assigned clients by answering client emails and leading weekly calls. They also design and execute paid search channel strategy. The Sr Account Manager will work with vendor reps and senior team members to hone the strategies they present to clients but are ultimately responsible for project management on accounts they own.

JOB RESPONSIBILITIES

• Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Ads, Microsoft Ads, Apple Search Ads, etc.

• Driving account strategy geared towards achieving or exceeding client efficiency and growth goals.

• Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.

• Quantifying and prioritizing initiatives that will have the greatest impact on account performance.

• Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs.

• Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets.

• Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates.

• Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy.

• Ensuring all account management efforts go through a QA process and are executed/delivered error-free.

• Owning the relationship between DEPT® and dedicated platform reps (i.e. Google). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc.

• Owning the paid media strategic roadmap on all accounts and supporting the Account Lead to help in coordinating initiatives with growth teams for the holistic client roadmap.

• Manage at least one direct report, working closely to develop this team member's skills while efficiently helping to move the accounts forward.

QUALIFICATIONS

• 4+ years of paid search experience and comfortable with topics such as budgeting, bidding, and testing methodology

• Experience across all Google networks - display network and search network, inclusive of app campaigns

• Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns

• Experience with A/B testing

• Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients

• Strong analytical and reporting skills and be proficient in Excel

• Strong written and verbal communication skills

Additional things that will impress us:

• You are an energetic and creative marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the marketing space.

• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment

WHAT DO WE OFFER?

• Healthcare, Dental, and Vision coverage

• 401K plan, plus matching

• PTO

• Paid Company Holidays

• Parental Leave

WE SUPPORT YOU BEING YOU:

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

#LI-Remote

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.

US Remote Range
$90,000—$95,000 USD