Senior Account Executive (Tobacco)

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

ROLE DESCRIPTION

The Senior Account Executive leads the day-to-day management and strategic execution for assigned clients, with a continued focus on our key Tobacco client. The incumbent is responsible for ensuring the successful delivery of high-quality campaigns and materials, on time and within budget. The Senior Account Executive acts as a primary client contact, provides mentorship to junior team members, and proactively contributes to both tactical implementation and strategic account growth.

KEY RESPONSIBILITIES

• Accountability for the comprehensive day-to-day management, strategic direction, and financial health of assigned accounts.

• Lead and facilitate client meetings, status updates, and strategic presentations, demonstrating strong communication and presentation skills.

• Drive the planning, development, and flawless execution of integrated marketing campaigns, ensuring alignment with client objectives and brand strategy.

• Proactively manage client and agency budgets, including forecasting, cost control, and identifying opportunities for efficiency and growth.

• Serve as the primary liaison between the client and internal agency departments, ensuring seamless communication, effective collaboration, and timely project delivery.

• Provide guidance and mentorship to Account Executives and other junior team members, fostering their professional development and ensuring project excellence.

• Identify opportunities for organic account growth within existing client relationships and present strategic recommendations.

• Any other reasonable duties, functions or responsibilities assigned to you from time to time.

REQUIRED SKILLS & DEMONSTRATED BEHAVIOURS

• In-depth understanding of agency functions, processes, and a proven ability to apply this knowledge to client success.

• Exceptional communication, presentation, and interpersonal skills, capable of building and nurturing strong client relationships.

• Superior organizational, time management, and project management skills, with the ability to manage multiple complex projects simultaneously.

• Highly detail-oriented with exceptional follow-through and a proactive approach to problem-solving.

• Strong sense of initiative, demonstrated leadership potential, and resilience to perform effectively under pressure and adapt to changing priorities.

• Demonstrated strategic thinking, analytical abilities, and sound judgment in decision-making.

PREFERRED QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

• A minimum of 2 years of progressive experience in an advertising or marketing agency environment.

• Advanced understanding of general marketing principles, digital marketing, and industry best practices.

• Proficient use of Microsoft Office Suite (including advanced PowerPoint and Excel skills) and familiarity with project management software.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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