Senior Account Executive, Influencer

MassMedia Marketing, Advertising, PR is a women-owned, digital-first media and public relations agency that is headquartered in Las Vegas and services clients nationwide. For three decades, we have been at the forefront of media and PR agencies, attracting the best and brightest talent. We are passionate, high performers with diverse backgrounds and experiences who take pride in the work we do and a collaborative, energetic environment with space for everyone to be heard and grow. An award-winning agency for some of the southwest region’s most recognized consumer and hospitality brands, we offer a vibrant and fast-paced atmosphere rooted in diversity, inclusivity, and growth. We value ambitious self-starters who hold client service in the highest regard.

We're on the hunt for full-time Senior Account Executive, with a passion for influencer relations and strategy, to join our growing PR team. Our ideal candidate is chronically online, creative beyond measure, obsessed with all things TikTok, Instagram, YouTube and more, and understands the ins and outs of earned and paid influencer partnerships (from identification, to developing creative briefs and contracts, to negotiations and reporting).

DUTIES AND RESPONSIBILITIES:

• Lead day-to-day influencer relations and campaign execution across TikTok, Instagram, YouTube and emerging platforms, ensuring timelines, deliverables, and quality standards are met.
• Develop and manage earned and paid influencer partnerships from end to end: discovery, vetting, outreach, negotiations, contracting, content review, and wrap reporting.
• Cultivate and manage strong client relationships, providing them with strategic counsel and serving as a primary influencer point of contact
• Create comprehensive creative briefs that include messaging, tone, content requirements, do’s/don’ts, usage rights, FTC disclosure guidance, and success metrics.
• Draft and manage influencer contracts/SOWs (rates, usage, exclusivity, whitelisting, timelines, revisions), ensuring compliance and internal approval processes.
• Negotiate influencer rates and terms, balancing brand budget, creator value, and performance expectations.
• Provide strategic guidance to clients on platform trends, creator formats, and cultural moments, translating “chronically online” insights into effective campaign recommendations.
• Collaborate with PR account teams to integrate influencer into broader programs (press moments, events, launches, product seeding) for full-funnel impact.
• Manage campaign budgets, invoices, and payment coordination; ensure accurate documentation and on-time financial processing.
• Support new business and growth efforts by contributing influencer strategy sections, example activations, and estimated budgets for proposals.
• Mentor junior team members on influencer best practices, outreach etiquette, briefing, and reporting; help refine team workflows and templates.
• Collaborate with our integrated team to ensure seamless execution of PR messaging and outreach timed to other channels

Requirements:
• 4-6 years of experience in a PR or influencer role with a successful track record of implementing influencer campaigns
• Previous agency experience is a must!
• Possess a strong understanding of the influencer landscape with existing contacts and relationships across the country and platforms
• Bachelor’s degree in communications, journalism, marketing or PR

Benefits:
At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.

Our comprehensive compensations and benefits program includes:

• Designated flex/work from home days each week and flexible work environment where you aren’t tied to a desk

• Competitive salaries and opportunity for advancement; we always strive to promote from within!

• Medical, dental and visions plans for you and your family and financial protection options through disability, life, accidental death, cancer assist, critical illness, and medical bridge insurance

• 401(k) plan with company matching program

• Generous paid time off policy that increases each year you are with the company

• Eleven (11) paid holidays and we pay you to take your birthday off!

• Frequent company happy hours, events and team building activities

• Professional development opportunities