Senior Account Director, Brand Experience

Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.

About Allied Global Marketing

Allied Global Marketing is a full-service integrated marketing agency working with the world’s largest entertainment, consumer and lifestyle brands. This role is working on our Brand Experience Team with a focus on experiential marketing and events. To us Experience is Everything. That’s why we craft immersive and captivating ideas that connect at every possible touchpoint – fusing physical, digital, virtual and hybrid. Technology enabled and with intelligent ideas rooted in real human and cultural insights, we turn audiences into advocates.

Location & Work Model

We are based in Dublin, Ireland and operate a hybrid working model, ensuring seamless collaboration no matter where our team is located. If it works for the team, it works for us.

The Role

We are looking for an ambitious and experienced Senior Account Director to drive innovation, lead major client accounts, and shape the future of brand experiences at AGM. This is a high-profile leadership role where you will set strategic direction, inspire teams, and ensure flawless execution for some of the world’s most influential brands. If you are passionate about elevating brand experiences and thrive in a fast-paced, creative environment, we’d love to hear from you.

Key Responsibilities

Leadership & Team Development

• Drive AGM’s culture of innovation, collaboration, and excellence, ensuring we remain a market leader in brand experiences.

• Mentor, inspire, and grow a high-performing team across account management, creative, and production functions.

• Lead cross-functional teams to ensure seamless execution and delivery of campaigns.

Client Leadership & Strategic Growth

• Own and deepen senior-level client relationships, acting as a trusted strategic partner to drive measurable business impact.

• Develop and present compelling strategies that align experiential marketing with clients’ business objectives, securing long-term partnerships.

• Identify new business opportunities and expand AGM’s footprint within existing client accounts.

Financial & Commercial Ownership

• Lead financial planning, forecasting, and revenue growth strategies, ensuring commercial success and sustainable profitability.

• Optimize project profitability by ensuring financial discipline across budgets, supplier negotiations, and client reporting.

• Manage and sign off on campaign budgets, ensuring alignment with financial targets and client expectations.

Business Development & Innovation

• Identify and seize opportunities for organic growth, expanding revenue streams and enhancing service offerings.

• Stay ahead of industry trends, integrating new technologies (AI, digital, immersive experiences) to evolve AGM’s service model.

• Lead pitches and proposal development for new business acquisition.

Time Allocation (Indicative)

• Client Account Management – 25%

• People Performance & Leadership – 25%

• New Business & Growth – 20%

• Financial & Budget Oversight – 20%

• Agency Innovation & Thought Leadership – 10%

Candidate Profile

We are looking for a dynamic leader with a track record of success in experiential marketing and agency leadership.

Key Qualifications & Experience

Experienced Leader: 10+ years of agency or marketing experience, with a proven ability to lead and inspire teams.
Strategic Growth Driver: Demonstrated success in agency growth, client retention, and business expansion.
Financial Acumen: Strong budgeting, forecasting, and P&L management skills.
Experiential Marketing Expert: Deep knowledge of experiential marketing, event production, and brand activations.
Cross-Functional Collaborator: Comfortable working in an integrated marketing environment (paid, owned, earned media).
Innovative & Future-Focused: Passionate about emerging trends, technology, and the future of brand experiences.
Exceptional Communicator: Strong interpersonal and negotiation skills with the ability to influence senior stakeholders.

Salary & Benefits

We offer a highly competitive salary and a dynamic, collaborative culture where you’ll have the opportunity to shape high-impact brand experiences. AGM supports professional development through ongoing learning, industry event access, and career progression pathways.

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.