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SEM / PPC Specialist

HR factory

Vilnius, Vilnius City Municipality, Lithuania Hybrid permanent

Posted: January 20, 2026

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Quick Summary

Manage and optimize paid search campaigns, execute tests, collect and analyze data, identify trends and insights to achieve maximum results in paid search

Job Description

Our client is the largest digital agency in the Baltics, rapidly expanding into international markets. This is an opportunity to join a dynamic digital team and work with well-known brands across the region and beyond.

In this role, you will be part of the company’s digital team and will manage day-to-day PPC performance campaigns, focusing primarily on paid search.

Responsibilities

• Manage and optimize paid search campaigns, execute tests, collect and analyze data, identify trends and insights to achieve maximum results in paid search;
• Dive deep into the client's business objectives, develop and execute a search strategy;
• Support and scale product adoption by optimizing performance-driven paid search campaigns;
• Work with cross-functional teams to drive short and long-term account growth;
• Develop innovative solutions for clients using Google Ads.

Expected Personality Traits

• Built-in self-learning habits;
• Courage & agility to explore the unknown and question the status quo;
• Profound analytical skills and critical thinking;
• High level of attention to detail;
• A collaborative, self-motivated team player with the flexibility and willingness to perform multiple assignments under tight deadline pressure.

Expected Professional Traits

• 1+ (minimum) years proven SEM experience and success managing PPC campaigns across search engines;
• Be knowledgeable about bidding strategies: when to use manual bidding vs. automated strategies like Target ROAS (tROAS) or Target CPA (tCPA);
• Knowledge of Google Ads, Google Editor, and Google Analytics 4;
• Technical knowledge of Google Tag Manager (HTML, JavaScript would be a plus);
• Proficient in Lithuanian & English;
• Experience managing Display and Facebook performance campaigns would be a bonus.

What We Offer

• Smooth onboarding process with dedicated mentorship and an intensive training roadmap;
• All means and tools for professional and personal growth;
• A great and acknowledged team in the market;
• Top clients in the industry across the Baltics and beyond;
• A fantastic atmosphere, where respect and care for everyone are of the utmost value and always come first;
• Office in the city center;
• Work from home and flexible working hours;
• Starting salary range depending on initial qualifications: 1600 - 2000 EUR gross.

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