SEM Manager

The ideal candidate has hands-on experience managing digital acquisition campaigns in platforms such as Google Ads, Microsoft Advertising, Meta, and others. You are also data-driven and analytical with a robust testing mindset. You are a project manager who is detail oriented with an ability to communicate across departments to connect stakeholders and drive outcomes. You will play a key role in the execution and evolution of digital marketing campaigns.

Key Responsibilities:

• Optimize SEM account performance through on-going effort of keyword expansion, ad copy testing, campaign structure improvement, and bid management.

• Evaluate paid acquisition landing page performance, making recommendations for content improvement to increase quality scores and conversions rate.

• Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.

• Implement paid marketing techniques, providing enhancement and optimization recommendations while proactively identifying new growth levers, platform opportunities, and performance innovations

• Analyze audience and exclude high/low efficiency groupings.

• Partner with creative placement data to find new opportunities and target or teams to continuously iterate on messaging and formats based on data driven feedback loops.

• Ensure clear communication of insights, trends, and campaign results to the broader team while driving continuous optimization and accountability.

• Active contributor to testing roadmap and design.

• Own the tracking and attribution, actively contribute to measurement strategy for paid channels.

Qualifications:

• 2-4 years’ experience in digital marketing, media agency or other similar roles.

• Hands-on experience managing paid campaigns across multiple self-serve ad platforms with significant budgets.

• Ability to learn new industries and business types quickly and can apply this knowledge to internet marketing initiatives and achieve channel goals.

• Knowledge of digital acquisition channels, performance drivers and platforms (such as Google Ads, Microsoft Advertising, Meta).

• Passionate about the numbers, with a keen eye for detail, and proven data interpretation capability.

• Outstanding analytical skills to report on paid marketing tests and iterate and adapt for future marketing opportunities.

• Experience working with external agencies and communicating cross-functionally across organizations.

• Proactive, not reactive - you anticipate challenges and solve them before they escalate.

• Bachelor’s degree required.

Benefits What we offer

• Base: $115,000-$125,000

• Bonus: 20% of annual earnings

• Benefits:

• 401(k) plus match

• Dental insurance

• Health insurance

• Vision Insurance

• Paid Time Off

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About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.

• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.

• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.

• Win The Right Way: We see organizational integrity as the foundation for how we operate.

• Embrace Change: We innovate and constantly evolve.

Additional Information:

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.