Segment Marketing Manager, Commercial

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the Role

We are looking for a Segment Marketing Lead to build and scale marketing programs for our Commercial segment - spanning SMB, mid-market, and private equity-backed companies. This role is about creating repeatable, scalable programs that drive pipeline and revenue across the Commercial business. You’ll design and execute multi-channel initiatives from scratch: events, webinar series, workshops, digital campaigns - and build the playbooks that make them repeatable as the business grows.

The ideal candidate is a hands-on generalist with strong cross-functional skills who thrives building programs from zero. You’re equally comfortable designing a webinar series, running a regional event, orchestrating a digital campaign, and analyzing what worked to improve the next iteration. You bring strong demand generation instincts and a bias toward action - shipping programs, learning fast, and scaling what works.

This role is foundational - you’ll be building the Commercial marketing engine and establishing the programs and processes that will define how we engage this segment at scale.

Responsibilities:

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Design, build, and execute repeatable marketing programs for the Commercial segment—including events, webinar series, workshops, and digital campaigns

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Create scalable playbooks and program templates that can be repeated across markets and quarters with consistent results

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Develop and execute demand generation strategies that drive pipeline across SMB, midmarket, and private equity-backed accounts

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Partner closely with Commercial sales teams to align on priorities, goals, and engagement strategies

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Orchestrate multi-channel campaigns—coordinating across digital, events, content, and partner channels to maximize reach and impact

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Build workshop and event formats from scratch, iterating based on performance data and attendee feedback

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Analyze program performance metrics (pipeline, conversion, attendance, engagement) to identify what scales and what to sunset

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Develop segment-specific messaging and content that resonates with Commercial buyers and their unique challenges

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Collaborate with Growth Marketing, Field Marketing, Content, Partner, and Campaigns teams on integrated go-to-market strategies

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Manage program logistics end-to-end—from concept through execution to post-program reporting and iteration

Requirements:

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5+ years of B2B marketing experience, with a strong foundation in demand generation and program execution

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Demonstrated experience building programs from scratch and creating repeatable, scalable marketing initiatives

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Hands-on experience running events, webinars, workshops, or similar engagement programs at scale

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Strong multi-channel marketing skills—comfortable orchestrating across digital, events, content, and partner channels

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Experience working closely with sales teams and aligning marketing programs to pipeline goals

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Analytical mindset with the ability to measure program impact and iterate based on data

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Excellent project management skills—ability to manage multiple programs simultaneously with strong attention to detail

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Strong content creation skills—can develop compelling copy, email sequences, event materials, and campaign assets

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Comfortable working in a fast-paced, ambiguous environment with a bias toward action

Nice to Have:

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Experience marketing to SMB or midmarket segments specifically

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Background in tech, SaaS, or AI/ML companies

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Experience with marketing automation and ABM platforms (6sense, Demandbase, HubSpot, Marketo)

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Familiarity with the private equity ecosystem and portfolio company dynamics

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Prior experience at a high-growth startup or scale-up environment

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary:
$255,000—$255,000 USD

Logistics

Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process