Search Engine Optimization (SEO) Specialist
GrowthPair
Posted: September 3, 2025
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Quick Summary
Search Engine Optimization (SEO) Specialist
Required Skills
Job Description
SEO is no longer just about ranking in the traditional “10 blue links.” The search landscape is shifting toward AI-generated results (e.g., Google AI Overviews, ChatGPT, Perplexity) and zero-click searches. This demands strategies that go beyond old practices. For both established and early-stage websites, the goal is to combine advanced on-page, off-page, and technical SEO with outreach that builds authority, earns citations, and increases inclusion in AI-generated summaries.
Key responsibilities
• Ensure sitemaps are always complete, up-to-date, and submitted to Google Search Console and Bing Webmaster Tools
• Perform advanced technical SEO audits quarterly (crawlability, site architecture, CWV, schema, indexing)
• Conduct monthly keyword research and build the SEO editorial calendar
• Review and optimize all new content before publishing (titles, headings, meta, schema, interlinking)
• Improve internal linking strategy to maximize authority flow
• Oversee outreach campaigns to secure backlinks and AI citation opportunities (critical for E-E-A-T and AI trust)
• Monitor AI-generated search results for brand inclusion and identify opportunities
• Track rankings, traffic, and conversions; generate monthly SEO reports with actionable recommendations
• Collaborate with content, design, and dev teams to ensure SEO best practices are integrated early
• Manage both on-page and off-page SEO efforts across multiple sites
• Stay updated on SEO trends, algorithm updates, and AI search developments
Requirements:
• 3+ years proven experience in advanced SEO (on-page, off-page, and technical SEO at pro level)
• Strong expertise in technical audits, structured data, CWV optimization, and index management
• Experience in outreach and link acquisition strategies (travel or high-authority sites a plus)
• Skilled in keyword research, competitive analysis, and editorial SEO planning
• Proficient with tools like SEMrush, Ahrefs, Screaming Frog, and Google Search Console
• Ability to translate technical SEO into clear, actionable business recommendations
• Strong reporting and analytical skills, capable of presenting to non-technical stakeholders
• Knowledge of AI search trends and E-E-A-T best practices
• Ability to work during U.S. work hours (PT/ ET).
Benefits:
• Remote work, forever
• Competitive USD pay
• Health insurance stipend
• WFH stipend
• Education stipend
• Co-working membership
• Training modules access
• Annual performance review
• 10 PTO days per year