SDR

Sales Development Representative

Roots is seeking a motivated Sales Development Representative to join our growing Marketing team and help businesses leverage AI to drive greater speed, accuracy, and scale.

We’re building cutting-edge infrastructure that powers real-time document processing, custom model deployment, and multimodal intelligence, bringing AI from research to production in one of the world’s most critical and fast-moving markets. Our platform automates complex insurance workflows with 98%+ accuracy and speed, helping carriers and brokers go from months to value in just weeks.

About the team:

This role is a part of our high-performing Sales Development team, that sits between sales and demand generation and acts as the connective tissue that helps to create a smooth and seamless experience for our prospective customers through their buying journey. The SDRs are responsible for creating new opportunities from outbound activities, as well as for executing the leads generated by our marketing peers.

You will be reporting directly to the Head of Revenue Operations & Pipeline Growth, and working closely with our sales team to identify, engage with, and qualify new opportunities within our target markets. Our team is dedicated to producing high-quality results through thoughtful and detail-oriented processes and strategy, all while creating a fun, engaging and supportive environment for each one another.

Responsibilities:

• Clearly articulate the value, capabilities, and business impact of our AI platform and solutions to senior leaders across insurance, healthcare and more.

• Generate new business opportunities through high-volume outbound prospecting processes (cold calling, email, LinkedIn, and other channels)

• Use research and Account-Based Marketing (ABM) strategies to identify, prioritize, and engage target accounts

• Qualify inbound and outbound leads and schedule meetings for Account Executives

• Maintain accurate, up-to-date records in the CRM, including outreach activity, lead status, and obstacles

• Manage a high daily volume of outreach while maintaining thoughtful, personalized follow-ups

• Nurture prospects through consistent, creative follow-up to drive engagement and momentum

• Consistently meet or exceed weekly and monthly targets for qualified leads and opportunities

• Collaborate cross-functionally with sales and marketing to optimize messaging and outreach strategies

Qualifications:

• Experience working in inside sales, BDR, or similar experience, preferably selling high-value or technical solutions to enterprise organizations

• Strong ability to confidently engage and communicate with senior decision-makers

• Excellent written and verbal communication skills, with a persuasive, business-oriented approach

• Comfortable operating in a fast-paced, performance-driven, and technical environment

• Highly resilient, self-motivated, and able to maintain momentum through rejection and complex buying cycles

• Experience using CRM tools and maintaining disciplined pipeline hygiene

• Startup experience and comfort working independently in a remote or autonomous environment preferred

• Prior experience generating meetings with Fortune 1000 or enterprise-level executives a plus

Roots is building agentic AI to transform insurance.

We’re trusted by 3 of the Top 5 P&C insurance carriers and 3 of the Top 10 brokers, and we’ve built InsurGPT™, the most advanced Generative AI model trained on proprietary, insurance-specific data. It reads, reasons, and infers like a human, with purpose-built models tuned for real-world performance and precision.

Roots has raised $44M from top-tier investors including Harbert Growth Partners, MissionOG, and Liberty Mutual Strategic Ventures. We’re growing fast, tackling massive industry challenges, and shaping the future of AI in one of the world’s largest markets.

Join a world-class team building multimodal AI systems, shipping production-grade models, and redefining what’s possible through collaboration, speed, and curiosity.

Final offer amounts are determined by multiple factors, including experience and expertise, and may vary from the amounts listed above.

Equity: In addition to the base salary, equity may be part of the total compensation package.

Roots Automation is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sexual orientation, gender identity, national origin, veteran or disability status. Roots Automation is a progressive and open-minded workplace where we do not tolerate discrimination or harassment in any form. If you are smart, passionate and good at what you do, come as you are.

Roots Automation is also committed to providing reasonable accommodations to individuals with disabilities throughout the application process and employment. If you need assistance or an accommodation, please contact us for more information.