SDR Team Leader

Our client is a fast-growing Saudi SaaS start-up that’s helping shape the digital trust infrastructure of the Saudi digital economy. Thousands of users rely on their platform to securely manage and sign agreements. Their vision is to become a comprehensive solution

for E-signatures, digital agreements, and identity verification. Supported by investors and

rapidly expanding their team and customer base, they are looking for a driven Product

Manager to join their journey.

Role Overview:

As an SDR Team Leader, you will lead our Sales Development Representatives (SDRs), the

engine driving top-of-funnel growth. Your primary mission is to ensure a consistent flow of

high-quality demos and qualified leads for the sales team by combining hands-on

coaching, data-driven optimization, and close collaboration with marketing and sales.

Key Responsibilities:

1. Team Leadership & Coaching:

• Manage and motivate the SDR team to achieve and exceed demo booking and

completion targets.

• Conduct weekly coaching sessions focusing on discovery, objection handling, and

lead qualification.

• Recruit, onboard, and train new SDRs, ensuring alignment with Signit’s sales

playbook.

• Develop career paths for SDRs and maintain a positive, high-performance team

culture.

2. Performance & Process Optimization:

• Monitor key SDR metrics such as calls, emails, connect rate, demos booked, show

rate, and conversion to opportunities.

• Continuously refine scripts, sequences, and outreach workflows to improve

engagement and conversion rates.

• Collaborate with the Sales Operations Specialist to enhance lead scoring, routing,

and data quality.

• Partner with Marketing to balance lead volume and campaign alignment across

Enterprise and SME segments.

3. Lead Generation & Data Readiness:

• Own the outbound lead generation process to ensure SDRs always have high-

quality accounts and contacts.

• Build and maintain target lists by segment and region using enrichment tools and AI

agents.

• Monitor data coverage, bounce rates, and ICP fit to ensure outbound efficiency.

4. Collaboration & Alignment:

• Work with Sales Ops to automate enrichment and maintain CRM data integrity.

• Partner with Marketing to optimize inbound/outbound volumes and refine targeting

based on conversion trends.

• Ensure seamless lead handoff to Account Executives with complete qualification

details.

• Share weekly funnel insights and recommendations with leadership to enhance

SDR productivity and market coverage.

5. AI & Automation Enablement:

• Design and manage AI agents to support prospecting, list building, data enrichment,

and personalized outreach.

• Continuously improve AI playbooks and prompts to enhance accuracy, tone, and

conversion.

• Integrate AI output into HubSpot workflows for task assignment, contact creation,

and activity tracking.

• Train SDRs to use AI responsibly and effectively, balancing automation with human

connection.

Experience in B2B SaaS or technology sales is highly preferred.

• 3+ years as an SDR Team Lead or similar role, managing at least 3–5 SDRs.

• Proven track record of improving SDR performance and achieving demo booking

targets.

• Strong experience with sales tools like HubSpot (preferred), CRM automation, and

reporting.

• Ability to analyze sales data, optimize conversion rates, and refine outreach

strategies.

• Excellent organizational and communication skills.

• Fluency in Arabic and English.

• Self-starter with initiative and independence.