Salesforce Marketing Cloud Developer

Our Engagement Product Development team is growing and we are now looking for a Senior Salesforce Marketing Cloud Developer to join! Engagement at Betsson Group ensures our customers come back for more. It’s all about loyalty. We provide a world class customer experience beyond the game play featuring Tournaments, Dynamic personalized campaigns and much more!

A taster of what you will be involved with:

• Act as a consultant and technical expert on the Salesforce platform by providing support to stakeholders and users.

• Closely collaborate with experts from other areas to leverage on the Salesforce technologies through integrations with other solutions.

• Setting up new business units in SFMC that include but not limited to the configuration of the data points and FTP locations.

• Use AMP script to develop dynamic content in SFMC.

• Use SSJS to develop new custom applications in Journey Builder including leveraging the REST & SOAP APIS by creating installed packages.

• Build targeted audience segments based on email behavioral data and CRM attributes using Data Extensions and SQL Setup.

• Leveraging on the capabilities provided by Journey Builder, Automation Studio, Interaction Studio, Content Builder, Email Studio, and other solutions to deliver multi-touch communications.

• Campaigns and Triggered sends: being able to oversee complex campaign workflow rules and data segmentation.

• Oversee the ETL of multiple business units that include suggesting best practices on daily automations.

• Configuring the database environment by creating the data model using data extensions and Contact Builder inside the Data Designer.

• Define data validation, cleansing, deduplication rules and processes in SFMC.

• Define data connectors for data ingestion into Salesforce across Betsson’s technical ecosystem, partnering with CRM and Data teams, as needed.

• Assist in the technical and architectural framework for the SFDC applications.

• Ensuring scalability of all the solutions developed.

• Serve as the subject matter expert for SFMC for the internal stakeholders that include managers and end-users.

• As an expert on SFMC, it is expected to gather requirements, discuss, and implement them based on best practices.

• Able to communicate technical and business solutions by developing and presenting information to multiple audiences.

What we are looking for

• University degree in Computer Science, Information Systems, or a related field.

• Salesforce Certified Marketing Cloud Developer (or equivalent certification).

• At least 3 years of hands-on experience with Salesforce Marketing Cloud.

• Strong knowledge of Salesforce administration (minimum 1 year).

• Solid understanding of SQL, data modeling, and integration methods.

• Strong documentation and knowledge-sharing mindset.

• Ability to stay updated on industry trends, emerging technologies, and third-party solutions.

• Excellent communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences.

• Experience with JavaScript

• Experience with Salesforce Service Cloud and Sales Cloud is a plus.

What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

Challenge accepted?

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