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Salesforce Administrator

Rockstar

Atlanta, Georgia, United States Hybrid permanent

Posted: April 14, 2026

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Quick Summary

A dedicated Salesforce Administrator role in the senior living industry, responsible for ensuring the digital transformation of paper logs and providing a sense of belonging to residents.

Job Description

Rockstar is recruiting for a dedicated, service-driven company that uses technology to solve critical, real-world problems in the senior living industry. Our client is focused on ensuring that every person in a senior living community is known, protected, and connected. They replace outdated paper logs with a digital greeting that fosters safety and a true sense of belonging, providing calm clarity for families and staff while keeping human connection at the heart of care.

Our Mission

The company is dedicated to ensuring that every person in a senior living community is known, protected, and connected. It replaces outdated paper logs with a digital greeting that fosters safety and a true sense of belonging. Its goal is to provide calm clarity for families and staff, ensuring that human connection remains at the heart of care.

Our Culture

The company is a service-driven team that uses technology to solve real-world problems. To be successful there, one must align with the six values that define how they work and interact every day:

- Compassion: The team cares deeply about its customers and end users because they are all children and grandchildren. This personal connection drives them to treat every community as if their own family lived there.

- Humility: Everyone "sweeps the floors." No task is too small, and they are always willing to serve and do whatever is needed to support the team.

- Collaboration: They believe in "singing harmony." They are at their best when they work together, blending their unique strengths to create a better outcome than they could alone.

- Customer Focus: They are here to solve problems and leave a lasting legacy. Every decision they make is centered on providing value and building long-term trust with their partners.

- Flexibility: Everyone wears many different hats. They stay agile in their roles to meet the evolving needs of their customers and their growing company.

- Growth: They never settle for "good enough." They are lifelong learners who are always working to be better, do better, and push the boundaries of what’s possible.

Job Overview

The company is looking for a Salesforce Administrator to lead the ongoing development and support of its Salesforce environments. It is looking for a motivated individual who excels in a fast-paced, results-driven environment. It needs a self-starter who will be responsible for the execution of configuration, support, and improvement of its Salesforce instance.

This individual will work closely with subject matter experts and stakeholders across every department. This individual will be responsible for identifying, developing, and executing best practices.

As the Salesforce administrator, one will be doing part support, part solutioning, and part project management to bring projects through from start to completion. This person will be responsible for architecting, developing, testing, and deploying changes. This role will also be responsible for deployments from the staging environment into production.

Responsibilities

- Support and optimize the Salesforce instance, ensuring the testing and live environments stay consistent and reliable.

- Manage administrative tasks such as user management, user profiles, roles, custom objects, page layout changes, custom fields, flows, etc.

- Design end-to-end integrations and solve problems creatively using standard functionality to simplify the user experience.

- Enhance and automate the user experience, utilizing flows, validation rules, reports and dashboards.

- Troubleshooting day-to-day issues with the end users.

- Stay up to date with software releases and new functionality through continued education.

- Document all processes, policies, training, and training collateral.

- Keep end users up to date on all Salesforce changes through continued training sessions, when applicable, and training collateral.

Requirements/Qualifications

- Bachelor’s degree required.

- Minimum 1-year experience as a Salesforce.com administrator.

- Sales Cloud and Service Cloud certifications preferred.

- Strong understanding of Salesforce tools and best practices, including understanding of page layout customization, overall UX, and permissions.

- Previous experience with VisualForce and APEX code not required, but preferred.

- Good communication skills, both verbal and written.

- Ability to work alone and be a self-starter.

- Strong work ethic with a team-player mentality.

Benefits

- Competitive benefits package includes employer sponsored medical, dental, vision, life, and disability insurance options.

- 401(k) program with company matching.

- Paid Time Off and Holidays.

- Employee Education programs available.

- A purpose-driven and encouraging work environment.

Additional Information

This role will report to the VP of Operations. This location is located at the corporate office in Atlanta, GA. Hybrid work options may be available after a 90-day introductory period and are contingent on the approval of the manager.

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