Sales Representative Merchandiser

SALES REPRESENTATIVE MERCHANDISER (SRM)

Department: Sales
Location: New Jersey / New York
Reports to: Team Leader
Job Type: Full-time | On-site | Field-based

Mission:

The Sales Representative Merchandiser (SRM) is responsible for driving sales growth and ensuring excellent in-store execution of Cordialsa USA products across assigned retail accounts. This role combines sales, merchandising, and customer service, including planning store visits, placing orders, executing displays, and maintaining optimal shelf conditions. The SRM builds strong relationships with store managers and staff to secure additional product placements, ensure pricing accuracy, and execute promotional initiatives. This is a field-based position requiring regular travel between grocery store locations in NY and NJ within an assigned territory and established route schedule.

The SRM will also temporarily cover assigned routes for other sales representatives during vacations or authorized time off, performing all related sales and merchandising responsibilities.

Key Position Responsibilities

Sales and Customer Service: Maximize sales by identifying opportunities and providing excellent customer service.

Verification of Displays: Visit stores and fill in lines and additional spaces, ensuring that prices are correct.

Route: Adhere daily to the established customer route.

Activity Log: Use technological platforms to maintain control and a record of each point of sale.

Negotiation: Suggest orders to the customer to ensure product rotation, manage volume business with store managers based on predefined offer plans, and schedule the delivery date of orders.

Returns: Check with the customer for any returned merchandise (credits), prepare and label it, leave it visible, and inform them of the pickup date. (This activity does not apply to some territories.)

Customer Onboarding: Search for potential clients in the assigned territory, presenting portfolios and managing the required documentation for their establishment.

Labeling: Ensure that shelves are prepared for SKU labeling, that promotional displays are set up correctly, and that inventory is maintained and organized for sale.

Photographs: Take pictures of displays and shelves, accurately recording the assigned and completed activities within each store or point of sale.

Inventory Reporting: Ensuring that products are rotated and in good selling condition.

Pricing: Ensure that price tags are displayed and that the promotional price is applied. Communicate any pricing issues promptly (both on and off the shelves) to the team leader.

Planograms: Validate the placement of products according to the planograms.

POP: Place the POP material according to the instructions.

Key Competencies:

Knowledge of local customers and retail environments is a plus

Strong relationship-building and customer partnership skills

Self-motivated with the ability to work independently

Flexible and able to adapt daily schedules as business needs change

Strong communication and problem-solving skills

Comfortable using sales/order management systems and mobile technology

Proficient with Microsoft Office, internet tools, and mobile devices

Innovative and solution-oriented mindset

Education:

High School Diploma or GED required; college degree highly preferred.

Experience:

Minimum of 2 years of experience in sales and customer management, preferably within Consumer Packaged Goods (CPG)

Experience in direct store delivery and grocery/retail sales is a plus

Other Requirements:

Bilingual Spanish/English preferred; required for assigned accounts

Valid driver’s license, reliable transportation, and proof of insurance

Ability to reliably commute to assigned locations within the territory

Flexible schedule with the ability to work in a fast-paced environment

Physically able to lift, bend, push, pull, and carry up to 25 lbs (occasionally over 50 lbs), with or without reasonable accommodation

Authorized to work in the United States without current or future sponsorship

Benefits:

401(k) match

Dental Insurance

Health Insurance

Vision Insurance

Life Insurance

Paid time off

Referral program

Schedule:

Monday to Friday

8:00 a.m to 5:00 p.m