Sales Representative / Marketing

Cooperidge Consulting Firm is seeking a Sales & Marketing Representative for a premier healthcare provider based in Calabasas, CA.

This is a strategic business development role designed for a "hunter" who understands the nuances of the Home Health Care industry. You will be responsible for driving census growth by building aggressive referral networks and executing innovative marketing campaigns. We are looking for an assertive professional who can navigate the complex healthcare landscape—bridging the gap between corporate business management and community relations. This is an ideal seat for a candidate with a strong background in healthcare operations who wants to play a pivotal role in expanding a leading brand's market presence.

Job Responsibilities

• Sales Strategy & Growth: Develop and implement aggressive sales strategies to meet and exceed company revenue and patient census targets.
• Referral Network Development: Identify and pursue new business opportunities within the medical community, including hospitals, SNFs, and private physician practices.
• Marketing Campaign Execution: Collaborate with the creative team to design and launch campaigns that enhance brand awareness and drive high-intent leads.
• Market Analysis: Monitor and analyze competitor activities and healthcare market trends to pivot sales tactics in real-time.
• Public Relations: Act as a brand ambassador in the Calabasas community, dealing tactfully with partners and maintaining high-level client relationships.
• Presentations & Proposals: Prepare and deliver compelling sales presentations to healthcare executives and community stakeholders.
• Performance Tracking: Maintain rigorous records of sales metrics and KPIs, delivering weekly reports to senior leadership on pipeline health.

Requirements:
Education & Core Experience

• Bachelor’s degree in Marketing or Business Administration is preferred.
• Minimum of 3+ years of experience in healthcare marketing management is REQUIRED.
• Industry Background: Specific experience in Home Health Care operations is highly preferred.
• Business Acumen: Deep knowledge of corporate business management and healthcare reimbursement landscapes.

Skills & Competencies

• Negotiation & Influence: Exceptional communication, public relations, and high-stakes negotiation skills.
• Soft Skills: Must demonstrate high levels of autonomy, assertiveness, flexibility, and organizational discipline.
• Community Relations: Proven ability to market aggressively while maintaining tactful, professional relationships with diverse stakeholders.
• Assertiveness: A proactive mindset with the confidence to navigate competitive medical markets.

Benefits:
• Comprehensive health, vision, and dental insurance plans
• Life insurance coverage
• 401(k) retirement plan with company matching contributions
• Paid time off including vacation, sick leave, and holidays
• Opportunities for career growth and advancement