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Sales Programs Associate

Salesforce

Brazil - Sao Paulo Hybrid permanent

Posted: January 8, 2026

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Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Program & Project Management Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Salesforce is looking for a Sales Program Associate to join a growing Sales Programs team in Sao Paulo to cover the Brazil CBU business . The role will report to the LATAM Sales Programs Director, and the scope of coverage is our CBU Sales team. The position will be based out of our Sao Paulo office. The Sales Programs role is an instrumental role within the Sales organization and features a mix of Demand Generation planning/coordination/execution based on Pipeline trending analysis and participation in the sales leadership as a key stakeholder. This is an excellent opportunity for a Sales Programs/Business development-level professionals with exceptional business acumen to get into the most innovative company in the high tech industry Deliverables take the form of recommendations and ownership (initial phases) of the local Demand Generation plans, Campaign and Programs creation/execution, Sales/Marketing/Enablement/ A&C alignment and Best Practice sharing. The successful candidate will regularly brief executives and own various cross-functional initiatives. The ideal candidate will: Work with our CBU Leaders in Brazil: RVP, Sales Managers, and Business strategy stakeholders. Work with cluster/country marketing teams to guide the programs execution of some campaigns, which requires AE direct contribution. Create and own a consolidated demand generation plan/calendar to meet AE pipeline generation targets, taking into account sales priorities for the Country. Ensure full engagement of sales teams in relevant demand generation actions via ongoing communication and review of results, as an actual member of the Sales management team. Own and be accountable for the regional Demand Generation board cadence and pipeline targets. Present to and consult with mid and senior level management on pipeline trends and progression for developing business through local Demand Generation boards. Align Global and LATAM campaigns, promotions, and messaging (industry and competitive) to targeted industries, segments, and accounts. Activities may include, but not limited to: pipeline management advisory, coordination of all contributors to sales program activities; delivering reviews & briefings, continuous improvement in pipeline rigor and programs content, reporting on results and successes, assessing effectiveness, recommending areas of improvement. Identifying and promoting best use of demand generation tools within sales teams, and sharing demand generation best practices across countries and segments. Desired experience: 3+ years experience in a similar program role or business development, sales readiness, marketing, or sales, in a high tech environment. Combination of these is an advantage. Proven track record in driving demand generation/campaigns / programs through and with the senior field sales organization. Strong leadership, networking, relationship-building, communication, and influencing skills. Must be able to network across the company and to build/manage cross-functional virtual teams. Strong analytical and problem-solving skills and quantitative approach to solving problems. Strong organizational ability, experience in planning, and managing a systematic approach to demand generation through sales teams. Proactive, creative, and innovative thinker. Must be able to consistently generate new ideas for driving and supporting divisional priorities through Sales Programs. Excellent verbal and written communication skills. Self-motivated, organized, detail-oriented, and resourceful. Highly collaborative style with strong influencing skills. Flexibility and ability to adjust on the fly to new demands; a sense of urgency. Assertiveness, directness, and a “company first” mentality. Proficiency in PowerPoint and Excel required, Salesforce.com experience an advantage. English proficiency is a requirement, spanish is a plus. Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form . Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

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