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Sales Planning Director

Confidential

Mill Valley, California permanent

Posted: January 30, 2026

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Quick Summary

The Sales Planning Director is responsible for developing and implementing sales strategies to drive revenue growth and increase market share in the natural men's grooming space.

Job Description

Every Man Jack, a B Corp Certified Company, is a leader in the natural men’s grooming space, with a presence across major national retailers like Target, Walmart, Kroger, Whole Foods, and Amazon. We’ve experienced significant growth over the past several years and continue to add top talent to our growing roster. 

Considering a host of recent initiatives, significant retail distribution opportunities, and high-growth e-commerce initiatives, there is no shortage of exciting projects for the Every Man Jack team.

THE ROLE: SALES PLANNING DIRECTOR

The Sales Planning Director is the air traffic controller of the org, helping to provide leadership and coordination among Finance, Brand, Operations, Marketing, and Sales. The Sales Planning Director drives all Sales activity at EMJ and is accountable for all execution and results. The job requires experience, patience, flexibility, and leadership to manage the challenges, taking advantage of the opportunities that a fast-growing company will face.   

The Sales Planning Director reports directly to the VP Sales with additional support from Brand, Marketing, Project Management, and Demand Planning. Opportunities for new experiences to demonstrate leadership and growth are limitless. This role is responsible for managing a Sr. Category Development Manager.

KEY RESPONSIBILITIES:

Cross-Functional Leadership Work: cross-functionally to lead and support the Sales process in ALL areas needed.  Represent Field Sales in business unit meetings and ensure they are up-to-speed on internal activity, considerations and key decisions. Lead development of selling stories on core & innovation with customers in partnership with Sales team, analyzing and providing insights from customer-specific, syndicated, and panel data. Partner with external partners to help define and deliver value. Own trade show planning as it pertains to sales team needs and customer interactions. 

Budget Planning & Trade Management:
Own annual Budget-planning process with Sales working cross-functionally to align on key dates, objectives, and results. Partner with Sales and brokers to track trade spend vs. Budget, promotional effectiveness, and identify key learnings for future growth.

Owns 4Ps: Optimize in-store and online product assortments, pricing, and promotional strategies, working to drive growth while spending within trade budget rate. Partner with Brand on SKU prioritization and optimization, balanced with innovation ranking. Track pricing monthly to ensure retail pricing is aligned with MAP policy and promotions drive growth without market disruption, and evaluate pricing action opportunities annually.  Develop placement recommendations to share with retailers. 

Brand Growth & Performance: Own and manage the P&L for the full business, ensuring financial targets are met. Measure shipment trend at mid-month making adjusted call, while working upsides and downsides with Sales to call fully-informed forecast.

THE CANDIDATE:

Candidates must be highly motivated and have exceptional written and verbal communication, sound judgment, recognized problem-solving abilities and a proven track record of excelling in a self-directed work environment.  The ideal candidate will be approachable with a positive, innovative, and professional attitude who works smarter, not harder, and takes on a “sleeves-rolled-up” and a “can-do” attitude when faced with challenges. A true ambassador for EMJ, both internally and externally.

CAPABILITIES & SKILLS REQUIRED:

Bachelor’s degree

7-10 years of Sales experience in CPG; strong track record in Sales Planning/Operations

A strategic leader who is willing to dig into the work with the Sales Team and partner cross-functionally to get stuff done and build sound business processes (a true “Team Player”) 

Articulate communicator; ability to change information into insights for actionable growth 

A deep knowledge of and sales experience working with retail channels across Mass, Food, Drug, Specialty and Natural

Exceptional interpersonal skills and ability to both think strategically and act as a diplomatic, detail-oriented tactician

Ability to manage multiple priorities and work within tight timeframes while hitting deadlines consistently

Ability to independently assess data, integrate into selling stories and leverage it to grow our business 

Demonstrated ability to make thoughtful, strategic business decisions and provide clear and consistent direction

Strong technical skills: Google Suite, forecasting tools, and other required computer applications.

LOCATION: Basecamp (Mill Valley, CA)

HOURS: Full Time, Exempt, Salaried

MANAGER: VP Sales

COMP & BENEFITS: Competitive Base Salary, Annual Bonus Potential, Long Term Incentive Plan, 100% EE + 80% Dependents Covered Medical, Dental, Vision. Life Insurance, STD/LTD. 401(k) with Generous Match, No Vesting Period. 4 weeks Vacation, accrued 9 Sick Days, 11 Paid Holidays.

* Candidates must be authorized to work in the United States without sponsorship

* Every Man Jack is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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