Sales Performance Analyst

About Amartha

At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2026, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.

About the role

The Sales Performance Analyst will drive the performance of the field acquisition team by institutionalizing high-quality execution standards, developing Agent Partner (AP) capabilities, and optimizing organizational health. He/she will translate data into actionable SOPs and learning programs that ensure the field network team grows sustainably and efficiently.

Job Description

1. Capability & Learning Development

• Skill Gap Analysis: Identify core competency gaps within the field acquisition team through performance data and field shadowing.
• Training Framework: Design and implement a continuous learning curriculum focusing on negotiation, territory management, and product knowledge.
• Certification Programs: Establish a "Graduation" or "Tiering" system to incentivize AP to move from novice to expert levels.

2. People & Organization Development

• Performance Management: Design incentive schemes and KPIs that align with long-term network quality, not just short-term volume.
• Organization Structure: Evaluate and recommend optimal spans of control for field leaders to ensure adequate coaching and supervision.
• Retention Strategy: Analyze AP turnover and implement engagement initiatives to maintain a stable, high-performing field force.

3. SOPs & Execution Excellence

• Standardization: Develop and maintain end-to-end SOPs for the acquisition lifecycle—from prospecting and onboarding to first-transaction support.
• Quality Assurance (QA): Create audit frameworks to ensure field agents are adhering to compliance and branding standards during the acquisition process.
• Tool Optimization: Drive the adoption of SFA (Sales Force Automation) tools to ensure real-time reporting and eliminate manual bottlenecks.

Requirements:
• Industry Experience: 3–5 years of experience in Sales Operations, Business Development, or Trade Marketing within FMCG, Telecommunications, or PPOB (Payment Point Online Bank).
• Technical Proficiency: Advanced Excel/Google Sheets (Pivot tables, complex formulas).
• Experience with CRM or SFA software (e.g., Salesforce, HubSpot, or proprietary field apps).
• Basic knowledge of data visualization tools (Tableau, PowerBI, or Looker) is a plus.

• Strategic Thinking: Proven ability to turn raw field data into a structured process or training module.
• Communication: Strong ability to "speak the language" of both the boardroom (data/strategy) and the field (practical execution).
• Adaptability: Comfortable spending time in the field to understand the reality of agent challenges.
• Project Management: Ability to manage multiple stakeholders across HR, Marketing, and Sales.
• Problem-Solving: A proactive approach to removing friction in the acquisition funnel.

At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.

We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.