Sales Manager – UK & Ireland (Respiratory)

At Eakin Healthcare, we put patients at the heart of everything we do. We are a family-owned global medical device company with a proud heritage of innovation and care. We deliver innovative solutions across Ostomy, Respiratory, and Surgical therapies, along with our Respond home delivery service. Founded over 50 years ago, we now have a team of over 700 dedicated people across three UK manufacturing sites, 12 international sales and distribution centres and export to over 60 countries. We’ve been recognised as a Great Place to Work®! And we’re proud to be named among the Best Workplaces in Healthcare and Best Workplaces for Women.

At Eakin Healthcare, we’re united by one mission: working together to improve lives - just like we’ve been doing for over five decades.

WHY JOIN US?

We’re good at what we do – come and join us and you can benefit from:

Blended Working

Bonus

25 days holiday plus bank holidays (rising to 28)

Option to buy holiday days

Wellbeing Programme

Health Cash Plan

Pension

Life Assurance

Enhanced Maternity/Paternity

Cycle to Work Scheme

Referral Scheme

Long Service Awards

Free Parking

ABOUT THE ROLE  

Operating within the UK and Ireland and reporting directly to the Chief Commercial Officer, the Sales Manager UKI is expected to adopt an energetic, structured, and strategic approach in driving sales throughout these regions, meeting ambitious business growth targets. This role encompasses responsibility for leading, coaching, and motivating both sales and customer service teams with the aim of minimising staff turnover and achieving key objectives related to customer retention, enhanced brand awareness, sustained sales growth, and long-term profitability. 

This leadership position requires frequent presence in hospitals and clinical environments, cultivating relationships with key opinion leaders in the respiratory sector, engaging with key accounts and accompanying team members to bolster performance, provide coaching, and optimise customer impact throughout the region. As a member of the senior Commercial team and in conjunction with wider commercial functions, the individual will assess sales effectiveness, support Marketing in developing campaigns, promotions, and new product launches, and contribute to robust business plans, pricing strategies, projections, and strategic planning. 

Accountable for advancing market penetration in domestic markets, this role ensures that innovations in the NeoFlow and AquaVENT brands reach patients and clinicians effectively. The ideal candidate will possess comprehensive knowledge of respiratory care pathways, a solid grasp of NHS/HSE purchasing and funding mechanisms, and exemplary leadership skills to consistently deliver commercial excellence. 

KEY RESPONSIBILITIES 

Sales Strategy & Leadership
 

Translate the Respiratory sales strategy into tactical delivery plans for NeoFlow and AquaVENT which align to company objectives, revenue targets, and focus priorities.  

Lead, inspire, and energise a high performing UKI sales team with a strong focus on clinical credibility and customer value propositions.  

Drive sales planning, forecasting, territory optimization, and KPI management across UKI team  

Spend regular time in-field with team members and in key accounts to coach, reinforce selling discipline, and ensure customer-facing activity aligns to sales plans. 

Market & Customer Engagement
 

Build and maintain strong relationships with key customers, including NHS & HSE clinical leaders and centralised procurement. Manage and nurture existing customer accounts to ensure high levels of satisfaction and repeat business. 

Partner closely with marketing, clinical engagement, and product teams to ensure customer needs are met with differentiated value.  

Position and support sales teams to communicate strong clinical and economic value to both clinicians and purchasing stakeholders.   

Support product launches with structured go to market planning and adoption strategies.  

Identify emerging market opportunities and competitor trends to drive proactive commercial actions.  

Revenue Growth & Forecasting
 

Own sales forecasts, budget management, and performance reporting for the respiratory device portfolio.  

Implement sales processes, enhance Integrity Selling discipline, and manage/maximise structured sales pipeline to deliver accurate reporting and forecasting methodologies.  

Drive profitable growth through pricing strategies and contract negotiation to drive profitable growth.  

Compliance & Quality
 

Ensure sales activities comply with industry regulations, quality standards, and ethical commercial practices.  

Champion a culture of compliance across the sales organization.  

Other 

To adhere to the company’s Equal Opportunities policy and Dignity at work policy in all activities and to actively promote equality of opportunity wherever possible. 

To be responsible for your own health and safety and that of your colleagues, in accordance with the company’s’ Health and Safety policy. 

To adhere to the company’s Quality policy and Environmental policy. 

To undertake other duties as may be reasonably required. 

WHAT WE’RE LOOKING FOR 

Essential  

Bachelor’s degree required; advanced degree (MBA, MSc) preferred. 

Significant experience in medical device sales,

Experience in a senior leadership capacity. 

Track record of achieving and exceeding sales targets in a competitive healthcare environment / in hospitals and respiratory markets.  

Desirable  

Strong understanding of medical device regulatory landscape and hospital procurement processes.  

Demonstrated ability to build, lead, and develop high performing sales teams.  

Excellent communication, negotiation, and stakeholder management skills.  

Experience of Integrity Selling or Challenger sales methodologies. 

ADDITIONAL INFORMATION 

Travel Requirements - This role operates across the UK & Ireland and will involve spending majority of time in‑field visiting accounts and co‑travelling with the team. 

COMPETENCIES  

Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies. 

Develops Talent - Developing people to meet both their career goals and the organization’s goal. 

Customer Focus - building strong customer relationships and delivering customer-centric solutions. 

Decision Quality - making good and timely decisions that keep the organisation moving forward. 

Drives Results - consistently achieving results, even under tough circumstances. 

Manages Ambiguity- operating effectively when things aren’t certain or the way forward isn’t clear. 

Business Insight - applying knowledge of the business/marketplace to advance goals. In healthcare roles, deep clinical understanding often functions as “domain/business knowledge” used to drive outcomes. 

Manages Complexity - making sense of complex/high quantity/contradictory information to solve problems. 

The closing date for applications is: 10 March 2026

If we receive a high volume of applications, we may close this role earlier than planned.

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