Sales Manager – Strategic Analytics & Insights

NIQ is recognized as the world’s leading consumer intelligence company, delivering a comprehensive understanding of consumer buying behavior and uncovering new pathways for growth. In 2023, NIQ merged with GfK, combining the strengths of two industry leaders and expanding their global reach. With a holistic view of retail and the most extensive consumer insights—supported by advanced analytics and state-of-the-art platforms—NIQ offers the Full View™ to its clients. As an Advent International portfolio company, NIQ operates in over 100 markets and covers more than 90% of the world’s population. For further details, visit NIQ.com.

At NIQ, we are driven by a passion for helping clients grow through a deep understanding of consumer behaviors, as well as through the use of advanced technology, data, and insights. The work of our team directly influences client growth strategies, shapes market offerings, and empowers clients to optimize their marketing and trade programs.

 

As a Sales Manager within the Japan Strategic Analytics & Insights (SA&I) team, you will be instrumental in accelerating NIQ’s revenue growth and expanding its market presence.

In this role, you will collaborate with Japanese manufacturers, retailers, and service providers to apply our “Full View” approach—delivering comprehensive analytics and actionable insights across brands, consumer experiences, and shopper research. Your contributions will help clients identify new growth opportunities and anticipate market trends.

Key Responsibilities

• Actively promote, develop, and expand the research consulting business, building a solid foundation for sustainable growth.
• Partner with key stakeholders to identify and pursue new business opportunities, driving sales and increasing market penetration within the assigned area.
• Work collaboratively across teams to deliver 360° consumer insights, focusing on analytics that reveal future directions for client growth.
• Utilize the full portfolio of research and analytics solutions, including both quantitative and qualitative methods, and maximize the value of diverse data assets from both FMCG and non-FMCG sectors.
• Own and meet annual revenue targets or quotas, ensuring long-term, profitable growth for the business unit.

Skills and Experience

• Proven track record in sales, preferably in analytics, consulting, or market research sectors.
• Strong understanding of Japanese market dynamics and consumer behavior.
• Demonstrated ability to drive business growth, manage complex client relationships, and achieve revenue objectives.
• Excellent communication, collaboration, and stakeholder management skills.
• Innovative mindset with a passion for using data and technology to address business challenges.
• Highly adaptive and flexible—able to respond swiftly to changing market conditions.
• Experienced in continually enhancing client and team engagement.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion