Sales Manager (Maryland)
Greenthumbindustries
Posted: March 2, 2026
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Quick Summary
As a Sales Manager, you will be responsible for maximizing sales team potential, influencing and educating customers, developing sales and production strategies, and managing budget and sales forecasts. This role requires a strong understanding of sales and marketing principles, as well as excellent communication and leadership skills. You will thrive in a fast-paced environment and be able to work independently.
Required Skills
Job Description
The Role
Green Thumb is seeking a talented Sales Manager to oversee our growing Maryland cannabis program. As a Sales Manager, you will be responsible to ensure we meet and exceed our distribution targets and revenue growth targets. As a process manager you will be responsible for maximizing our sales team potential, influencing and educating our customers, developing sales & production strategies, maintaining budget/sales forecasts and manage the overall execution of the sales plan. You thrive in a growth, gritty environment and aren’t afraid to roll up your sleeves and dive in. This role is best suited for an extroverted go-getter who doesn’t mind phone calls, driving and ample facetime. You will be in dispensaries often interacting with a variety of clientele. Above all, you will embody Green Thumb’s people first culture.
This position is based in Maryland. A valid driver's license and reliable transportation is required with the ability to travel 100% within your designated territory in Maryland.
Responsibilities
• Oversee all functions of the sales lifecycle including sales forecasting, direct relationship management and development, negotiation of buying agreements and lead conversion, deal evaluations and approvals
• In partnership with CGM, develop annual and quarterly revenue plans, prepare monthly sales reports by product and channel to evaluate brand and product performance and develop annual and quarterly sales plans.
• Ensure stores have proper inventory levels through sales tools, smart communication and in-store visits
• Understand and provide insights on sales drivers and recommend new opportunities to drive incremental growth
• Attend cannabis industry trade shows, conferences, conventions, and other professional events in an effort to stay current on industry trends as well as to interact with potential and existing customers.
• Partner with Finance and Operations on the following activities: forecasting activities, developing revenue targets, budgeting and developing sales operations processes and compensation plans.
• Monitor the market to observe emerging trends and competition.
• Work with Branding and Marketing teams to develop advertising strategy and promotional activities.
Qualifications
• Bachelors degree preferred but not required
• 5+ years of outside sales preferably in consumer packaged goods (food & beverage, preferred)
• 2+ years direct people management experience
• Knowledge of cannabis industry, regulations, market trends and competition highly preferred
• Demonstrated experience of exceeding sales quotas
• Proven ability to build and execute a sales strategy to generate and develop new business
• Experience of P&L and budget management
• Working knowledge of Microsoft Office tools
• Experience working in sales management systems (i.e. Salesforce)
• Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness
• Adapts and thrives in a demanding, fast-paced environment
• Possesses a high level of critical thinking
• Operates with a high level of professionalism and integrity, including dealing with confidential information
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
• Must have a solid understanding of the Cannabis laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws.
Additional Requirements
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver’s license
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry
#LI-REMOTE
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range
$85,000—$125,000 USD