Sales Manager
Confidential
Posted: April 14, 2026
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Quick Summary
Sales Manager at Hochiki Europe is responsible for leading sales teams and driving revenue growth. Key skills required include sales, leadership, and communication skills.
Required Skills
Job Description
Working for Hochiki Europe
At Hochiki Europe we believe that our customers deserve the best, both in terms of our manufactured product, but also the quality service we offer. Our people are key to our ongoing success and we value the contribution our employees make. In return we offer full and rewarding careers, competitive benefits and great opportunities in a supportive and dynamic environment. The heart of our culture is based on our 6 Core Values: Accountable, Ethical, Inclusive, Innovative, Positive and Professional.
Department: India Sales
Location: Field Based – North India
Reporting to: Head of Sales - Hochiki India Branch Office
Role Purpose
As a Sales Manager, you will work closely with your growing customer base to develop and promote Hochiki products. As first line of response in the field, it is key that you establish and maintain a strong business relationship with both existing and new clients.
What you’ll be doing:
Investigate the market and identify new key customers in the defined region.
Develop a true business development strategy via a vertical market approach and drive sales and revenue via appropriate channel, leading to targets being achieved.
Develop existing customers and guide the team to develop existing customers.
Influence the market for the correct use of fire detection systems.
Maintain and understand industry standards and potential changes to compliance and how this impacts our sales strategy.
Monitor and report changes in competitor situation and discuss sales strategy with team to counter such situation if it would affect Hochiki.
Effective communication and teamwork across the company in a timely fashion on any issues which would affect those departments.
Influence the market for the correct use of fire detection systems.
Work with End users to understand the challenges of delivering a life safety solution that meets and exceeds their objectives to deliver a safe and efficient operating facility.
Work with Consultants to assist in the design and delivery of projects to meet the needs of life safety systems and position Hochiki to benefit from the specification of key features within the range that deliver an advantage against its competitors.
Ensure that regular and routine visits/travel/telephone/e-mail contact is maintained with internal and external customers and prospects within the given region.
Deliver site support, workshops/seminars and ongoing training to system solution partners to assist with the delivery of system solutions.
Train and educate new and existing customers, end users and consultants on complete product range.
Assist with exhibitions, product presentations and translation work (when required).
Ensure a comprehensive personal level of product knowledge is maintained.
Accurate and timely submission of all administrative paperwork eg: monthly expense sheets.
Preparation and timely presentation of quotations forecasts and visit reports.
Prepare and send reports/monthly forecasts to Head of Sales, in line with revenue streams.
Production of other reports as and when requested by the Director/General Manager/Head of Sales.
Monitor and control customer credit status.
Travel within and outside business territory for Sales and Business Development.
Who you’ll be working with:
Internal Departments, up to Senior Management level (Specifically Procurement, Product Support, Supply Chain and Credit Control)
External customers
Consultants and specification markets
End Users
Person Specification
We are looking for individuals who are highly motivated and have a passion to contribute to the success of Hochiki. Our core values define and shape our working relationships and how we aspire to behave on a daily basis. For this role, we are looking for you to possess the following:
Qualifications
Essential: Sales Experience, preferably in similar Industry.
Desirable: Knowledge in both fire and emergency lighting.
: B-Tech, MBA or equivalent.
Experience
Essential: 6+ years in a similar role with a proven track record in sales
Essential: Strong background of delivering technical seminars/meetings to senior industry leaders within South India End User and Consultant sector.
Desirable: Experience of working within the fire industry, supporting an India customer base
Knowledge
Essential: Ability to assist clients with designing life safety systems
Desirable: Commercial experience
Technical skills
Essential: Computer Literate with knowledge of Windows operating system
Desirable: Experience of working with SAP
Personal qualities
Positive: Proactive, promoting a can-do attitude with a passion for the fire industry and Hochiki Europe products
Accountable: Excellent time management, multi-tasking, and prioritization skills.
Ethical: Acting in the best interests of Hochiki Europe and our customers
Inclusive: Being a team player who relishes working in a team environment, but can also work independently
Professional: Ability to set high standards and present a professional approach to our customers
Inventive: A continuous improvement attitude towards work and professional development, with a desire for working in a leading-edge environment