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Sales Manager Duty Free – Global Travel Retail

BSGroup

Dordrecht, ZH, Netherlands contract

Posted: March 24, 2026

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Quick Summary

Duties as Sales Manager in our global Duty Free retail business involve driving business growth through strategic sales, market research, and team management, while maintaining high-quality products and services to meet customer expectations.

Job Description

This is King of Reach by B&S

Join the King of Reach team, where innovation meets impact in the vibrant world of food and beverage distribution! As part of the esteemed B&S family, we're on a mission to make premium consumer goods accessible to everyone, everywhere - infusing everyday lives with joy and comfort through top-quality products.

At King of Reach, we’re not just about distributing products; we’re about delivering happiness and flavour to the farthest corners of the globe. From duty-free channels to government sites and remote retail locations, our expertise ensures that the world's leading food and beverage brands find their way into the hands of consumers across distinct markets globally.

Are you a dealmaker with commercial flair, analytical insight, and experience in brand distribution or beverages? Then this is your chance to make an international impact in the world of Global Travel Retail!

Push your boundaries as a Sales Manager Duty Free in Global Travel Retail

As a Sales Manager Duty Free, you are the key link between global brands, international customers such as airports, border shops, and ferries. You know how to turn opportunities into results and are looking for a new challenge where you can fully unleash your entrepreneurial mindset. In this role, sales is all about building long-term partnerships / relationships with both customers and suppliers. You move easily between both worlds and know better than anyone how to close deals that create value for all parties.

What will you be doing?

• Be the main point of contact between global brand owners and your international Duty Free partners.
• Work across multiple categories and maintain close contact with both customers and suppliers.
• Build strong relationships with brand partners and stakeholders in market/digitally, while also visiting them regularly. Expect to travel about four to five times per year.
• Implement aligned strategic plans using your analytical skills to continuously monitor and adjust to market developments, strategies, and performance.
• Use your sharp deal-making instincts during negotiations, keeping a close eye on both margins and long-term relationships.

This is you

You are an entrepreneurial team player with a commercial mindset. You think ahead, act with purpose, and use your sharp analyses and clear approach to make a real impact. You thrive on closing deals and enjoy working in an international, fast-paced environment where no two days are the same.

You:

• Have at least 3 years of experience in sales, preferably in FMCG and Duty Free.
• Have an understanding of the Global Travel Retail & Duty Free market.
• Have experience with distribution and are quick to spot and seize commercial opportunities.
• Possess strong analytical skills; you know your numbers and use them strategically.
• Are both a team player and an independent deal closer.
• Strong sales leadership and operational excellence.
• Speak fluent English, both written and spoken; Dutch is a plus.
• Are open to traveling regularly.

We offer you

• A good monthly salary fitting with your experience, plus a yearly fixed Christmas bonus and a performance dependent bonus;
• The most up-to-date hardware (like a laptop) and software to ensure you complete your job in the best way possible;
• Working from home if compatible with your job and the job-related tasks;
• 25 vacation days, with the possibility to earn additional days;
• A travel allowance of up to 75 km single trip when you work at the office or homeworking allowance if you’re working remotely;
• A pension scheme where 2/3rd of the pension costs are paid by us;
• The possibility to take courses related to your growth ambitions and function;
• A coaching program focused on your mental health (non-binding);
• Participation in group insurance such as disability insurance and survivor’s insurance
• Free use of our own gym;
• Bicycle plan where you can benefit from a substantial discount

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