Sales Manager - Douala

At Capi, we help businesses in emerging markets pay their international suppliers - simply, quickly, and fairly.

Backed by $18M+ from top-tier investors like Creandum, Y Combinator, General Catalyst, and angels from Revolut, Checkout, Stripe, and Remitly, we’re building the financial infrastructure that emerging markets deserve.

Founded by Mitch Riley, Scott Liddle, and Tom Watson - ex-Taptap Send leaders with deep experience across growth, finance, and emerging markets - Capi is on a mission to boost GDP in developing economies.

By making global trade smoother and more accessible, we help local businesses grow faster, hire more people, and power prosperity across their communities.

Our mission is to grow GDP in emerging markets by making the global financial system fairer and more accessible. We’re tackling global trade, making it easier for importers to pay their international suppliers. Our platform enables businesses to expand rapidly, create jobs, and be engines of prosperity for their countries.

Our team is made up of approx 60 people across 12 countries; we are a group of a highly-ambitious, get-it-done people, who like to work hard on something that has a tangible impact in the world. And we’re looking for more people to join our team!

Take a look through Capi’s mission & values.

About the Commercial Team

Our commercial team is the heartbeat of Capi - a collective of curious, driven, and hands-on builders. They’re constantly out in the field, meeting customers, uncovering their challenges, and designing real solutions that make cross-border payments simpler and faster. Powered by HubSpot, they stay structured and data-minded, transforming each interaction into insight, and every insight into growth.

They thrive with an entrepreneurial spirit - self-starters who take ownership, rely on data to guide decisions, and are passionate about supporting businesses in navigating their international payment challenges.

Role Overview

We are seeking a dynamic and results-driven Sales Manager.

This role blends sales and account management responsibilities to ensure that our customers derive maximum value from our international payments platform.

You will work directly with customers to understand their needs, address challenges, and drive repeat transactions. By converting leads, acquiring new clients, and following up on onboarded, inactive, and churned accounts, you will be pivotal in ensuring customer satisfaction, retention, and growth.

This is a hands-on role involving both office work in Africa market and extensive field visits across the country.

Key Responsibilities

Sales & Lead Generation

• Acquire new corporate customers locally using existing and new acquisition channels.

• Identify potential challenges and customer needs, converting leads into active, long-term customers.

• Drive additional repeat transactions by nurturing existing relationships and actively pursuing every lead.

Customer Onboarding & Engagement

• Guide new customers through the onboarding process, ensuring they fully understand and effectively use our platform.

• Conduct outbound calls and follow-up sessions to trigger first-time payments and support early adoption.

Account Management

• Proactively engage with onboarded, inactive, and churned accounts to identify opportunities for reactivation and upselling.

• Monitor customer usage and satisfaction, addressing requests and complaints promptly to maintain a high level of service.

Collaboration & Market Intelligence

• Collaborate closely with internal teams (compliance, product, and operations) to relay customer feedback and contribute to continuous product improvements.

• Document customer interactions and success stories, sharing insights to build playbooks, refine strategies and develop effective sales materials.

• Serve as the voice of the customer, advocating for their needs and issues related to our products.

• Stay informed on competitive trends and emerging market dynamics in international payments and fintech locally, using these insights to propose process improvements and innovative solutions.

Requirements

Experience

• Minimum of 5 years in customer success, account management, or sales roles within high-performing environments, ideally in fintech, banking, international payments, or financial services.

• Proven track record in managing and growing B2B relationships in emerging markets.

Skills & Competencies

• Strong communication and interpersonal skills; fluent in English, French and local languages.

• Results-driven, highly organized, and capable of working independently in a fast-paced, dynamic environment.

• Excellent problem-solving abilities with a strong customer-centric mindset.

• Proficiency with CRM tools and data analysis to monitor and enhance customer performance.

Additional Attributes

• Passion for Capi Money’s mission to make global finance accessible and fair.

• Previous experience working in or with emerging markets

• A “no task is too small” attitude and a willingness to go the extra mile to ensure customer success.

• Experience in early-stage VC-backed startups, top-tier consultancy, or working with emerging markets is preferred.

• Flexibility to split time between office work and field visits nationwide to build strong customer relationships.

• Experience building and working with online CRM tools

• Hungry for high pace, rapid growth, broad exposure, and autonomy.

Additional Information

• This is a full-time position with competitive salary, share options, and benefits

• Start date: as soon as possible - we are aware people will have notice periods, and can adjust as needed

Capi is an equal opportunity employer and welcomes candidates from diverse backgrounds. We’re all about building a diverse, inclusive team at Capi. Whoever you are, we’d love to hear from you. If there’s anything you need to make the interview process easier—whether it’s accessibility support, a different format, or just a heads-up about what to expect—just let us know, we’re happy to help.