Sales Manager - Crown Auto Group

Crown Auto Group is a Winnipeg-based, family-owned organization built on integrity, teamwork, and strong relationships. We are proud to be recognized as one of Canada’s Best Managed Companies and an Aon Hewitt Best Employer – Platinum Level. As one of Manitoba’s fastest-growing dealership groups, we offer exceptional service and rewarding career opportunities in a dynamic industry.

We are currently seeking an experienced and motivated Sales Manager to join our leadership team and help drive the continued success of our dealership.  As a Sales Manager, you will lead, coach, and develop a team of Product Advisors to achieve sales growth while delivering an outstanding customer experience. You will be an active presence on the sales floor, supporting your team through every step of the sales process and fostering a positive, high-performance sales culture.

Key Responsibilities

Lead, motivate, and manage a sales team to consistently exceed customer expectations and drive repeat business

Recruit, hire, train, and coach Product Advisors to maximize performance and professional growth

Conduct daily one-on-one meetings with Product Advisors to review goals, performance metrics, and development plans

Engage with customers throughout the sales process, including greeting, needs analysis, and deal closing

Appraise trade-in vehicles using company systems and tools

Ensure timely and consistent follow-up with all prospective buyers

Collaborate with the management team to continuously enhance the customer experience

Create and maintain a strong team culture focused on accountability, collaboration, and retention

Establish and uphold standards for vehicle delivery and customer handover

Ensure the first after-sales service appointment is scheduled at the time of delivery

Manage employee performance, including coaching, feedback, and progressive discipline when required

Lead by example by consistently demonstrating Crown Auto Group’s mission, vision, and values

Qualifications & Requirements

High school diploma

Current MPI Salesperson Permit or willingness to obtain one within 30 days of hire

Minimum of 2 years of sales experience; automotive experience strongly preferred

1–2 years of experience leading, coaching, or managing teams is considered a strong asset

Valid driver’s license

Strong verbal and written communication skills

Proven ability to build lasting relationships with customers, business partners, and internal teams

Highly resourceful, adaptable, and flexible in a fast-paced environment

Professional appearance and demeanor

Demonstrates Crown Auto Group’s CARMA Values: Collaborate, Accountable, Relationship-focused, Motivated, Attitude

Additional languages are considered an asset

Employee Benefits

Comprehensive benefits package, including extended health, dental, vision, and massage therapy

Discounted fitness memberships

Associate Referral Bonus Program

Career advancement opportunities, with the majority of promotions filled internally

Access to Perkopolis (Canada’s leading corporate concierge and discount program)

CROWN AUTO GROUP is an equal opportunity employer! We are looking for people from various ethnicities, backgrounds and experiences to join our workplace. We are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. Reasonable accommodations are available during the selection process, and we'll respond in a timely manner to any requests for accommodations.