Sales Manager, B2B Commercial

About Tonal

Tonal is the world’s most intelligent strength training system. Combining adaptive digital weight, personalized coaching, and a premium connected experience, Tonal helps people get stronger, healthier, and live better lives. While Tonal has achieved exceptional product-market fit in the home, the commercial market—spanning multifamily housing, homebuilders, corporate wellness, country clubs, short-term rentals, private clubs, and more—represents a significant, untapped growth opportunity. We are building a commercial business that brings Tonal into environments where people live, work, travel, and play.

Overview

Tonal is seeking a Sales Manager to build our commercial business from the ground up. This is our first dedicated B2B sales hire, responsible for opening new distribution channels, driving outreach into priority commercial verticals, and establishing Tonal as the premier strength platform across multi family homes, premium homebuilders, STR operators, offices, private clubs, and more. This role is execution-focused and relationship-driven. You will activate Tonal’s commercial vision by running a disciplined outbound motion, leveraging your network, and executing the sales playbook in partnership with the Senior Director of Partnerships.

What You Will Do

Drive Commercial Sales Across Priority Verticals

You will be directly responsible for outreach, qualification, and deal execution across the highest-value commercial segments, including:

• Multi-family Operators

• Home Builders & Developers

• Private Clubs

• Corporate Wellness / Fitness Facility Management

Own Partner Outreach + Pipeline Development

• Leverage an existing network of decision-makers across real estate, corporate wellness, fitness, and commercial amenities to accelerate Tonal’s entry into key environments.

• Build and manage a robust pipeline of commercial prospects

• Conduct outbound outreach and represent Tonal at trade organizations and industry events

• Engage prospects through collateral, demos, site visits, and relationship-building

• Maintain CRM accuracy and lead hygiene

Close Deals + Launch Partners Successfully

• Lead commercial negotiations, pricing conversations, and order fulfillment coordination

• Work cross-functionally with Operations, Finance, and Support to ensure seamless partner setup

• Create early sales playbooks, repeatable workflows, and scalable processes

• Serve as an advocate for commercial partners inside Tonal

Who You Are

• 4–7+ years of experience in partnerships, sales, business development, real estate partnerships, hospitality, or commercial fitness

• Proven success sourcing, pitching, and closing B2B deals

• A well-networked seller with an existing book of relationships across real estate, private clubs, commercial fitness, corporate wellness, or related industries.

• Deeply connected in the ecosystems where people live and work, with the ability to open doors at the owner, developer, operator, or C-suite level on day one.

• Known in your market as a relationship builder who maintains a strong reputation and repeat partnerships over time.

• Exceptional communicator who thrives in outbound sales and relationship-based selling

• Comfortable running a high-volume outreach motion and also closing strategic, multiline accounts

• Highly organized operator who brings structure, clarity, and process to ambiguous environments

• Entrepreneurial, self-starting, and excited about being the first hire in a new business unit

• Strong cross-functional collaborator who can influence Product, Operations, Support, and Finance

• Experience selling hardware, fitness equipment, hospitality amenities, or real-estate-adjacent products is a plus

• CRM-native with strong pipeline management discipline

Why You Will Love Working at Tonal

• You’re joining at the ground floor of Tonal’s next major growth channel

• Competitive compensation package, benefits, and Tonal product perks

• Collaborative, mission-driven team with a passion for redefining strength training

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, [email protected]. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.