Sales Director, Programmatic Inventory

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

The Sales Director, Programmatic Inventory will partner with the VP of Programmatic Strategy to ensure Demandbase’s advertising platform has access to B2B-relevant, high quality, efficient, and scalable supply. This is a business development role responsible for creating and building partnerships with SSPs (Supply-Side Platforms) and Publishers across all ad formats (Display Banners, Web Video including CTV, Native, DOOH, Audio, and other emerging ad formats).

The Sales Director, Programmatic Inventory will play a key role in evolving how we access supply, with visibility across the Advertising org, product, and executive leadership. This role offers the opportunity to shape what inventory is bought and help drive performance of the advertising campaigns Demandbase manages.

What You’ll Be Doing

• Help identify the top SSPs and Publishers we should be partnering with

• Evaluate new and unique supply sources

• Build and enhance inventory access, including getting more first look opportunities in place and securing exclusive deals

• Tout Demandbase’s premium, direct, unique, and global B2B demand

• Lead contract negotiations in partnership with our Legal team

• Advocate for Demandbase to be prioritized by SSPs and Publishers for integration

• Renegotiate CPM rates with supply sources to ensure we’re getting the most efficient rate possible

• Partner with R&D to prioritize Inventory-related Product requests including access to new datapoints, optimizing based on a new KPI, and launching new inventory formats

• Meet with internal Advertising teams to learn more about their Inventory requests and determine how we can address them

What We’re Looking For

• 10+ years of experience in ad tech, media sales, or digital advertising

• Proven ability to lead high-stakes conversations with SSP and Publisher contacts, especially with top-tier media properties

• Familiarity with DSPs (e.g. The Trade Desk, StackAdapt), SSPs (e.g. Magnite, Index Exchange), and Publishers (e.g. Netflix, Spotify); experience in B2B advertising a strong plus

• Confident communicator who brings ideas to the table and is open to feedback

• Bonus: Experience working within an Inventory team for a DSP

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Unsolicited Submissions

At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.