Sales Director_ETAS
BoschGroup
Posted: August 6, 2025
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Required Skills
Job Description
The Sales Director is responsible for defining the organization’s long-term sales strategy, driving revenue growth across all Solution Fields, and aligning sales initiatives with corporate objectives. This role requires cross-functional leadership to optimize resources, pricing, and channel policies.
Key Responsibilities
• Strategic Vision & Market Leadership• Oversee the entire sales department (regional teams, account managers, support functions) with sales accountability.
• Define and execute a 3–5-year sales strategy for solution fields , including market positioning, pricing models, and expansion plans. Aligned with OEM/Tier1 E/E architecture evolution (e.g., centralized compute, SDV adoption).
• Drive solution field transformation by identifying gaps in legacy toolchains and advocating for market share increasing
 
• Industry Influence & Ecosystem Building• Allocate budgets and resources; negotiate high-value partnerships with distributors or key clients.
• Collaborate with marketing/product teams to design go-to-market strategies.
 
• Team Management• Build and mentor a cross-functional solutions team (pre-sales, FAEs) to address complex client needs
• Establish performance metrics, compensation structures, and sales processes.
• Bachelor's degree or above, majoring in automotive engineering, automation, software engineering, marketing or related fields;
• 10+ years in automotive software sales, with deep expertise in AUTOSAR (AP/CP), SOA protocols (SOME/IP, DDS), and toolchains (Vector, ETAS, EB).
• Strategic mindset with expertise in market analysis and competitive intelligence.
• Stay ahead of industry trends (e.g., SDV, SOA architecture) to pioneer business innovation.
• Experienced in analyzing competitive landscapes and formulate differentiated strategies to outperform rivals.
• Proven ability to engage C-suite executives with deep knowledge of automotive decision chains.
• Skilled in establishing long-term trust via technical workshops, industry summits, and strategic dialogues.
• Capable of identifying client pain points and delivering customized value propositions.