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Sales Director (B2B Sales)

Confidential

Limassol Hybrid permanent

Posted: March 3, 2026

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Quick Summary

We are seeking a Sales Director (B2B Sales) to lead our B2B sales team and drive revenue growth, expand market share and build long-term client partnerships in the Cyprus region.

Job Description

About Us:

With over 15 years in the FX industry, TopFX Ltd is a trusted liquidity provider offering institutional-grade solutions to a global client base. Our experience, stability, and robust infrastructure make us the partner of choice for brokers, asset managers, hedge funds, and prop trading firms.

 

About The Role:

As a Sales Director (B2B), you will be responsible for leading and executing the company’s business-to-business sales strategy to drive sustainable revenue growth, expand market share, and build long-term client partnerships. You will oversee the sales team, manage key accounts, and collaborate cross-functionally to ensure alignment between revenue objectives and overall business goals.

 

What You Will Do:

1. Strategic Planning:

Develop and implement the company's commercial strategy aligned with business goals

Analyse market trends to identify growth opportunities and areas for improvement

2. Revenue Generation:

Drive sales and marketing initiatives to meet revenue and profit targets

Oversee pricing strategies, revenue streams, and profitability analysis

3. Team Leadership:

Lead and manage sales, marketing, and business development teams

Set KPIs and performance targets for the commercial teams

4. Partnerships and Client Relations:

Establish and nurture relationships with key clients, partners, and stakeholders

Negotiate contracts and agreements to ensure beneficial partnerships

5. Market Analysis:

Monitor market conditions, competitor activities, and customer trends

Use insights to refine strategies and maintain a competitive edge

6. Brand Development:

Oversee marketing campaigns to enhance brand visibility and reputation

Ensure consistent messaging across all platforms

Who We Are Looking For:

Bachelor’s degree in Business, Marketing, or related field

7–10+ years of B2B sales experience, with 3–5 years in a leadership role

Proven track record of meeting or exceeding revenue targets

Experience managing complex sales cycles and enterprise accounts

Strong leadership, negotiation, and strategic planning skills

Proficiency with CRM systems and sales analytics tools

What You Will Get:

21 days of annual leave

Medical insurance from day one

Hybrid work model

Friday finish work at 16:00

6 days of paid sick leave

Birthday, new-born, and wedding allowance

Bonus scheme based on company and individual performance

Personal development training allowance

Meal allowance

Why Join Us:

This is an excellent opportunity to work in a dynamic and growing FX trading company. We offer a challenging and rewarding environment with the opportunity to work on cutting-edge integrations involving trading platforms and marketing systems on a global scale.

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