Sales Development Specialist - Finance & Spend Management (UKI Market) - Based in Barcelona

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

We are looking for our next Sales Development Specialist with a focus on Finance and Spend Management solutions to join our growing team in Barcelona!

Within the SDE team, our purpose is to be a game-changer in the enterprise software industry by offering a seamless and value-driven digital experience to customers, specifically addressing the financial and procurement transformation needs of organizations.

Our mission is to increase sales productivity by generating a high-quality pipeline focused on finance and spend management solutions that convert into measurable revenue and help customers achieve operational excellence.

As a Sales Development Executive aligned to the Finance & Spend Management portfolio, you will be responsible for engaging with finance leaders and procurement decision-makers through digital channels. Your focus will be on building a pipeline of opportunities that solve business challenges related to financial planning, spend visibility, procurement optimization, and compliance.

You will work closely with Account Executives, Solution Advisors, and Partners to drive digital transformation initiatives that improve financial outcomes and operational efficiencies for our customers in the UKI & Nordic market.

Key Responsibilities:

Generate leads and opportunities through targeted prospecting of Finance & Procurement functions within organizations
Design prospecting strategies in alignment with the Finance & Spend Management Sales Team and Ecosystem Partners
Conduct proactive outbound outreach to drive interest in solutions such as ERP, spend management, procurement, expense control, and supplier management
Engage with CFOs, Finance Directors, and Procurement Leaders through multiple channels (phone, email, LinkedIn, webinars)
Meet and exceed sales development KPIs and demand generation targets specific to finance and procurement solutions
Be a key contributor in promoting SAP’s Intelligent Spend Management and Finance Transformation portfolio
Leverage best-in-class digital selling tools and methodologies to scale outreach and improve engagement
Support strategic initiatives and campaigns related to spend optimization, cash flow management, and compliance

Work Experience:

2–5 years of B2B demand generation or software sales experience, preferably in Finance, ERP, Spend Management, or Procurement technology
Familiarity with the UKI & Nordic market dynamics, especially within finance departments or public/private procurement functions

Education, Skills & Competencies:

University degree in Finance, Business Administration, Economics, IT, or Digital Transformation
Keen interest in finance digitalization, procurement technology, and enterprise software solutions
Understanding of key finance and procurement challenges such as cost control, risk management, and spend visibility
Strong interpersonal and communication skills to act as a trusted advisor to finance leaders
Ability to listen actively and tailor messaging to resonate with customer pain points and strategic goals
Proactive, results-driven, and self-motivated with a growth mindset and learning agility
Collaborative team player with adaptability in a fast-paced digital selling environment
Fluent in English (Mandatory)

Location:
Barcelona

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

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SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

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Requisition ID: 438932 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid