Sales Development Representative | Toronto | Remote

Grafana Labs is a remote-first, open-source powerhouse. There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).

We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.

The Opportunity:

As a Sales Development Representative (SDR), you will focus on three core missions. One, you will help our users and prospects navigate their Grafana journey by engaging with and listening to them in order to provide them with appropriate resources and guidance. Two, with these learnings, you will partner with our Sales Team to connect with other influential people in these organizations to identify new business opportunities that are the pipeline for our company’s revenue goals by partnering proactively with our Sales Team. And three, you will develop valuable, transferable skills to help you achieve your career goals. By fulfilling our three core missions, you will contribute importantly to Grafana Labs’ community and business goals.

We understand that our commercial success is linked to our open source DNA and users’ success with our software. As such, we want team members who can effectively leverage this connection and help support the long-term health of our company.

In this role, you will balance reactive and proactive work, responding to inbound inquiries as well as outreaching to target accounts. You will need to research and have a detective mindset in order to craft thoughtful, value-add messaging; and you’ll need to be confident driving business conversations on the phone. You will need to know how to use AI as a tool to constantly improve your productivity.

This is a demanding and rewarding role. It is a fast-paced and challenging environment. While our company is growing sustainably, we still have a lot of building and improving to do. And we do this work together with our teammates from more than 15 different countries. We're looking for driven, humble, technically curious people who embrace a team-first attitude and demonstrate extreme ownership. This is a great team to join, whether you’re just starting your career or looking to pivot into the tech industry. You’ll have managers and teammates that care deeply about you as a professional and human, and you will learn more than you thought possible.

What You’ll Be Doing:

• Build and maintain knowledge of our technology, competitors, open source ecosystem, and industry trends

• Follow up on inbound leads effectively and efficiently

• Use a multi-channel approach (email, social, calling) to proactively outreach to new leads within target accounts; our top SDRs are confident and effective on the phone

• Use Salesforce and Grafana dashboards for lead and account management and research

• Use research and data to prioritize and customize outreach to target prospects and accounts via email and LinkedIn

• Drive effective discovery conversations to understand users’ needs and goals in to provide them the appropriate resources and communicate how Grafana can help them

• Consistently meet new business opportunity and pipeline targets

• Collaborate with cross-functional teams such as marketing and sales to win as a team

What Makes You a Great Fit:

• Located in Toronto, ON, Canada

• Open to feedback and coaching, always looking for ways to improve

• Clear and concise written and verbal communication style

• Excellent organizational skills and the ability to prioritize many tasks and demands

• Willingness and ability to take on any task - no matter how small or big - with a focus on quality

• Resourceful and proactive in an environment that is constantly evolving

• Driven by purpose and by winning with a team-first attitude

Bonus Points For:

Let’s be honest - interviewing is not easy. However, we want you to come prepared and succeed. When we interview, we’re trying to determine a couple of things:

• Would you be successful if you were part of our team?

• Will you love working here and be a positive influence on your fellow colleagues?

• Will you grow professionally and personally during your time here?

• We’re looking for people who are curious and passionate about technology, so make sure you invest some time in learning about Grafana Labs. Explore our community, the industry we operate in, what we offer, and how we set ourselves apart.

• During your interview, you’ll be sharing stories about your current and past roles and experiences. The best way to frame this is with the CARR model: Context, Action, Results, Reflection. This allows you to succinctly share the experiences you’ve gained.

• Remember, humility drives learning and we love working with people who are always trying to better themselves. Throughout our interview process, you will receive feedback, and usually directly in the interview. As you move through the interview process, make sure you listen to the feedback you receive and figure out how to incorporate the advice in the next step of the interview.

Compensation & Rewards

In Canada, the OTE compensation range for this role is 76,250 CAN - 78,850 CAN. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable) and other benefits listed here.

*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.

Why You’ll Thrive at Grafana Labs:

• 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.

• Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.

• Transparent Communication – Expect open decision-making and regular company-wide updates.

• Innovation-Driven – Autonomy and support to ship great work and try new things.

• Open Source Roots – Built on community-driven values that shape how we work.

• Empowered Teams – High trust, low ego culture that values outcomes over optics.

• Career Growth Pathways – Defined opportunities to grow and develop your career.

• Approachable Leadership – Transparent execs who are involved, visible, and human.

• Passionate People – Join a team of smart, supportive folks who care deeply about what they do.

• In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.

• Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.

Equal Opportunity Employer: We will recruit, train, compensate and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, and all the other fascinating characteristics that make us different and unique. We believe that equality and diversity builds a strong organization and we’re working hard to make sure that’s the foundation of our organization as we grow.

Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings.

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