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Sales Development Representative

Catonetworks

Tel Aviv District, Israel (Israel, Tel Aviv) permanent

Posted: January 28, 2026

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Job Description

Welcome to the future of cloud networking and security!

Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeem, Trusteer and more). Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner and a market expected to reach $28.5 billion by 2028.

This is your opportunity to get on the rocket ship and join a company that is building a cutting-edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader – don’t miss it!

In this critically important role within Cato Networks, the Sales Development Representative Speaker (SDR) is typically the “first” sales contact with prospective customers. They are responsible for developing qualified opportunities for Regional Sales Managers and effectively growing the Sales Pipeline to achieve revenue goals. The SDR will leverage various sales and lead generation tools, events, and Marketing campaigns to qualify potential leads for the sales team. The SDR will engage prospects over the phone and email and qualify them for online or F2F presentations.

Responsibilities:

• Prospect and BANT qualify potential customers within an assigned geographic territory, leveraging various sales and lead generation tools

• Develop corporate customer prospects through direct telephone selling and emails

• Work in coordination with Sales Directors, identify potential customers, BANT qualify, and schedule presentations

• Weekly review of leads developed, new leads added, and any field sales intelligence; keep records and generate reports on all phases of activities

• Keep informed on new products, services, and other general information of interest to customers, through the successful completion of sales training and self-study

• Display self-discipline and focus to effectively manage an intense and high-volume business; strong time management skills

• Achieve or exceed daily, weekly, monthly, and quarterly goals and production levels as defined by sales management

• Working days: Monday - Friday

Requirements:

• An English Native Speaker - Must

• A German/French speaker- Must

• Dynamic, high-energy sales professional with 3+ years of SDR experience within an intense, fast-paced, goal-oriented startup environment - ideally from a Networking or Security product company

• Demonstrated ability to exceed quarterly quotas

• Blend of strategic thinking and tactical implementation

• Demonstrated ability to work cross-functionally within a team-oriented environment

• Strong computer, written, and interpersonal communication skills

• Experience with Salesforce.com, Outreach, Discovering, or other common SDR productivity tools.

• Ability to travel to Trade Shows when needed (~1-2x /year)

• BA/BS Degree or equivalent higher education

#LI-DG1

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