Sales Development Representative

Sales Development Representative

Job Overview

We are seeking a proactive and commercially driven Sales Development Representative (SDR) to join an ambitious UK-based business transforming how brands engage with influencer marketing. This role plays a critical part in accelerating growth by managing the handoff between marketing and sales — ensuring high-intent leads are qualified, prioritised, and moved efficiently toward revenue.

Working closely with the Head of Growth, you will focus on intelligent qualification, conversion, and acceleration — not high-volume cold calling. This is a strategic, data-led role designed to optimise pipeline quality, improve conversion rates, and enhance overall growth efficiency.

If you are process-driven, commercially aware, and passionate about improving sales performance through smart qualification and CRM excellence, this opportunity offers strong exposure to growth strategy within a fast-scaling UK business.

Key Responsibilities

Lead Qualification & Prioritisation

• Take full ownership of all Marketing Qualified Leads (MQLs) entering HubSpot
• Review, categorise, and enrich leads based on ICP, sector, job title, intent signals, and BANT qualification
• Apply insights to improve lead scoring logic in collaboration with Sales & Marketing
• Determine whether leads are Sales Accepted (SAL), nurtured/deferred, or disqualified (with clear documentation)

First Response & Intent Validation

• Act as the first human touchpoint for inbound leads
• Respond via phone (priority), personalised email, and WhatsApp where appropriate
• Address initial questions and objections
• Validate genuine buying intent versus early-stage curiosity

Discovery, Demo & Journey Acceleration

• Book discovery calls and product demos with the Head of Growth
• Encourage self-serve sign-ups where appropriate
• Coordinate onboarding calls for new subscribers
• Move each lead toward the fastest and most suitable next step

Sign-up Follow-up & Re-engagement

• Re-engage dormant or freemium sign-ups
• Follow up on triggered accounts that have stalled in progression
• Use personalised outreach and value-led messaging to drive activation

CRM Ownership & Data Integrity

• Maintain exceptionally clean and accurate HubSpot records
• Ensure lifecycle stages, lead statuses, and deal information are up to date
• Log clear disqualification reasons
• Track insights around lead sources, ICP performance, and drop-off points
• Provide feedback to inform marketing targeting and channel investment decisions

Targeted Prospecting (Secondary Responsibility)

• Build targeted ICP lists when inbound volume allows
• Support outbound campaigns and strategic growth initiatives

What Success Looks Like (First 3 Months)

• Increased MQL → SAL conversion rate
• Increased SAL → SQL conversion rate
• Reduced time-to-first-contact for high-intent leads
• Improved HubSpot data quality and consistency
• Shortened journey from interest to subscription
• Enabled the Head of Growth to focus on high-value closing opportunities

Qualifications & Experience

Must-Have

• Proven experience as an SDR, BDR, or similar role within B2B SaaS
• Experience engaging with decision-makers (owners, marketers, operators)
• Strong written and verbal communication skills
• Confident and personable on the phone
• Highly organised and process-driven
• Strong attention to CRM accuracy and data integrity
• Access to a reliable laptop and stable high-speed internet connection

Nice to Have

• Experience using HubSpot
• Exposure to hospitality, retail, or experiential brands
• Understanding of influencer or social media marketing

Key Traits

• High emotional intelligence — knows when to push and when to pause
• Curious and consultative — asks insightful, unscripted questions
• Strong ownership mindset — treats lead quality like personal P&L
• Data-aware — understands the downstream impact of clean CRM inputs

Key Performance Indicators

• MQL → SAL conversion rate
• SAL → SQL conversion rate
• Time to first contact for MQLs
• Self-serve conversions influenced
• HubSpot data completeness and accuracy
• Re-activation rate of dormant leads

About Us

At Remote Recruitment, we specialise in helping skilled South African professionals connect with top UK businesses. Our streamlined hiring process ensures you work with organisations that value your talent and career growth. With a focus on long-term success, we provide ongoing support to make sure you thrive in your role.

Join a team that appreciates your expertise – Remote Recruitment, where your success is our mission.