Sales Development Representative (SDR)

We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

Founded in 2001, Sportradar is a global leader in sports technology, trusted by federations, media organisations, and betting operators across more than 20 countries. At Sportradar, our global sales organisation empowers, elevates, and exceeds. We’re a passionate, driven commercial team built on client centricity, accountability, teamwork, and integrity. Now, for the first time, we’re building a founding global Sales Development team. You’ll help shape processes, culture, and the engine that fuels our growth. If you want more than “just an SDR job,” and the chance to define how we scale and win — this is it.

What You Will Do

You’ll be on the front lines of growth — the voice and energy behind Sportradar’s first impression.

Your mission: spark meaningful conversations, qualify opportunities, and create the pipeline that fuels our global sales success. Here’s how you’ll make an impact:

• Lead with creativity. Use video, LinkedIn, tailored messaging, and innovative research to connect with decision-makers in the sports, media, and betting industries. Your outreach won’t feel like a template — it’ll feel like a conversation that matters.

• Be where our prospects are. Represent Sportradar at industry events, conferences, and live experiences — building genuine relationships with people shaping the future of sport and media.

• Own your outreach. Run your own outbound campaigns across multiple channels and respond quickly and thoughtfully to inbound leads.

• Qualify with insight. Assess each opportunity against our ideal customer profile and dig deep to understand business goals, challenges, and timing.

• Tell the Sportradar story. Bring our value proposition to life — showing how data, technology, and sport converge to create new possibilities for fan engagement and commercial growth.

• Collaborate across teams. Partner with Marketing, Sales, and Product to align messaging, share insights, and refine our go-to-market plays.

• Stay sharp. Keep Salesforce spotless, track what’s working, and continually raise the bar on performance.

• Stay curious. Immerse yourself in the market — understand emerging technologies, media models, and how the global sports ecosystem is evolving.

Who You Are

We’re looking for someone who brings hustle, curiosity, empathy, and grit.

• 1–3 years in B2B sales, business development, or a related role (SaaS/tech/media a plus)

• Fluent English and ​German is required for this position; additional languages are a bonus

• Clear, persuasive communicator — confident across email, calls, and social

• Comfortable working in ambiguity and defining your own path forward

• Experienced with CRM systems (Salesforce) and sales engagement tools

• Self-starter with an entrepreneurial mindset and a drive to exceed expectations

• Passionate about sports, data, or media (ideally all three!)

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What’s In It For You

 

• Help build something new inside a global sports tech leader. Sportradar already powers the world’s biggest names in sport — from the NBA to UEFA — but this is a rare opportunity to shape a new Sales Development function within an established global brand.

• You’ll define how we engage new clients across the sports, media, and betting industries, creating playbooks and building a world-class growth engine from the ground up.

• Work at the intersection of sport and innovation. Join a company where technology, data, and passion for sport meet — driving transformation in how fans, brands, and betting operators connect with the game.

• Earn and grow fast. Competitive base salary, performance-based commissions, and clear pathways into Senior SDR, AE, or other commercial roles as we expand globally.

• Global reach, flexible rhythm. Collaborate across continents in a hybrid environment that values autonomy, accountability, and outcomes.

• A culture built on ambition and authenticity. Join a globally minded, high-performing team that celebrates creativity, drive, and results — and gives you the platform to make an impact that’s seen and recognised.

Join the Team

This is a rare moment to be part of something new within a global sports tech powerhouse. Bring your creativity, energy, and ambition — and help shape the next era of Sportradar’s growth.

At Sportradar, we celebrate our diverse group of hardworking employees. Sportradar is committed to ensuring equal access to its programs, facilities, and employment opportunities. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We encourage you to apply even if you only meet most of the requirements (but not 100% of the listed criteria) – we believe skills evolve over time. If you’re willing to learn and grow with us, we invite you to join our team!