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Sales Development Representative (SDR)

Validus Risk Management

London, England, United Kingdom Hybrid permanent

Posted: March 19, 2026

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Quick Summary

A Sales Development Representative in London is responsible for identifying and qualifying prospects, engaging senior decision-makers, and building pipeline for the senior sales team in the financial services and fintech industry.

Job Description

The Role

We are looking for ambitious and self-driven Sales Development Representatives to join our London team. Whether you are a recent graduate ready to launch a career in sales, or a junior professional with some commercial experience, this role offers the foundation to build an exceptional career in financial services and fintech sales.

You will be on the front line of our growth, identifying and qualifying prospects, engaging senior decision-makers, and building pipeline for our senior sales team. You will develop deep knowledge of financial risk management and private capital markets, positioning yourself as a trusted voice in a highly specialised niche.

What You'll Do

• Prospect and research target accounts across private equity, private credit, real estate, infrastructure, and corporate sectors, building strategic outreach plans into C-suite and senior finance executives

• Execute multi-channel outreach (calls, email, LinkedIn) to generate qualified meetings and pipeline for the senior sales team

• Articulate the Validus value proposition clearly and compellingly across complex financial solutions

• Qualify sales opportunities against an agreed Qualification framework and via a defined sales handover process.

• Maintain accurate CRM records, track activity metrics, and report on pipeline progress

• Collaborate closely with Account Executives, Marketing, and the wider commercial team to align on target accounts, messaging, and events.

• Continuously develop your knowledge of sales, hedging, interest rate risk, currency risk, and private capital markets

• Contribute to a high-performance, collaborative team culture, sharing learnings, best practices, and supporting team goals


Requirements:
Who We're Looking For

We hire for drive, curiosity, and grit. You do not need to be a sales or financial expert on day one, but you should be hungry to become one. We are open to candidates at all levels of experience, from graduates to early-career professionals.

You'll thrive in this role if you are:

Entrepreneurial and self-disciplined

• You take ownership of your results and are a self-starter

• Resilient and tenacious – always looking to improve

Intellectually curious & excited by change

• Genuinely interested in finance, markets, private capital, or alternative investments, and eager to develop specialist knowledge

• Comfortable ‘Leaning into the New’ and embracing new technologies

A resilient disposition and natural communicator

• Able to build rapport quickly and adapt your style to senior, sophisticated audiences

• Looking to develop your sales skills by mastering value positioning and proficiency in proven sales methodologies.

• Comfortable pitching on the phone, and in dealing with rejection as you break into new accounts

A team player

• Collaborative, humble, and invested in collective success as much as individual performance

• Open to sharing and exploring new ideas and creative solutions with the team.

Strategically minded

• You think before you act, and prefer smart, targeted outreach ("measure twice, cut once")

• Able to navigate the buying committee via multiple channels

Ambitious

• You want a career in sales/financial services and see this role as a launchpad, not just a job

Preferred (Not Required)

• Degree in Finance, Economics, Business, or a related field

• Exposure to, or interest in, financial markets, hedging, private equity.

• Prior experience in a sales, business development, or a commercial role

• Familiarity with CRM and Prospecting tools (e.g. HubSpot, Cognism, Sales Navigator)


Benefits:
What We Offer

• Competitive base salary with an attractive, uncapped commission structure

• Structured onboarding and ongoing training in both sales skills and financial markets

• Clear progression pathway into Account Executive and senior commercial roles

• Exposure to a specialist, high-value niche market working with sophisticated institutional clients

• A collaborative, high-performance team culture in a fast-growing, well-funded business

• Central London office with a dynamic, entrepreneurial environment

• The opportunity to grow your career alongside a company backed by significant investment and ambitious expansion plans

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