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Sales Development Representative (SDR) - Benelux and Nordics

Genetec

London, England, United Kingdom Hybrid permanent

Posted: December 11, 2025

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Quick Summary

We are seeking a Sales Development Representative to join our team in London, UK. The ideal candidate will have excellent communication skills, a strong work ethic, and a passion for sales. The successful candidate will be responsible for generating new business leads and building relationships with potential clients.

Job Description

🌍 Genetec – Protect the everyday

We are a global Canadian company with a broad solutions portfolio that encompasses security, intelligence, and operations. We serve customers within a wide range of industries including transportation, education, and government. At Genetec, we embrace open communication, creativity, and continuous learning to allow everyone to flourish in their own unique career paths.

Our network of over 2200 people globally is made up of diverse individuals who are passionate about their work and open to trying new ideas. We prioritize the success and well-being of our employees, proven by our 2022 Internal Engagement Survey results of 4.4/5.

🎥 Discover Genetec’s work environment and lively culture in this video – Watch here.

📌 The Role – SDR Benelux and Nordics

The Sales Development Representative (SDR) supports the Benelux and Nordic regions by converting inbound leads to qualified sales meetings and opportunities which result in business growth. The SDR responsibilities include uncovering, sourcing, educating, nurturing and developing sales leads into qualified meetings, that result in increased customer base. The SDR will work closely with and between the Marketing and Sales functions throughout the EMEA.

🗓 What your day will look like

• Research and identify potential clients and key decision makers to develop targeted prospect lists.
• Conduct inbound and outbound prospecting activities including cold calling, emailing & leveraging LinkedIn to generate new business leads.
• Utilize lead generation tools like LinkedIn Sales Navigator, Outreach and ZoomInfo.
• Act as a collaborative strategic partner to Account Executives and Marketing.
• Exceed specific daily, monthly, quarterly, and yearly pipeline metrics to help achieve sales goals.

🌟 About You

We invite you to apply even if you happen to not meet every requirement. We provide training and support to help you reach your full potential within this role.

· Strong interpersonal and relationship building skills

· Ability to understand customer requirements and identify business challenges that Genetec can solve.

· Solves problems in a proactive, timely manner

· Displays curiosity, provides feedback and seeks it for themselves

· Adaptable, professional, courteous, and motivated with a strong work ethic

🛠 Technical Expertise

· Dutch to a full professional level

· Experience in sales or lead generation role

· Inbound prospecting experience required

· Outbound prospecting experience considered an asset

· Proven track record of success and thriving in a metrics-driven environment

· English to a full professional level

➕ Even better if you have these assets

• Additonal Language from a Nordic Country (Swedish, Danish, Norwegian or Finnish)


Requirements:
Genetec is an equal opportunity employer, we strive for diversity and inclusion through our recruitment approach as well as the training and professional development we provide. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds.

🏆 4.5/5 agreed in our 2022 Internal Engagement Survey:

“People of all ages, gender identities, races, sexual orientations, physical or mental abilities, ethnicities, and perspectives are valued here.”

To learn more about us: Genetec Website

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