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Sales Development Representative II - Toronto

Instacart

Canada - Remote (ON, AB, BC, or NS Only) (Toronto) Remote permanent

Posted: March 12, 2026

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Quick Summary

We're transforming the grocery industry

Job Description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

As we continue our rapid growth, we are looking to grow our Local Independent Grocery team within Strategic Partnerships. We are hiring a Sales Development Representative to identify, contact, and qualify independent retailers as potential partners for Instacart, as well as close small business opportunities.The Sales Development Representative will play a critical role in managing leads through the pipeline by setting meetings, following up with prospects, and driving progress toward partnership goals.

We are seeking someone with excellent communication skills, a strong work ethic, and a proven track record of success in sales or business development. If you are a self-motivated individual with a passion for building impactful partnerships and supporting the success of independent retailers, we encourage you to apply.

The Sales Development Representative (SDR) team is focused on engaging independent retailers and setting meetings to help them explore the opportunities available on the Instacart Marketplace. By building strong relationships and identifying retailers ready to grow their online presence, SDRs play a vital role in connecting businesses to Instacart’s platform. Whether working with grocery, alcohol, or other retail businesses, the team is dedicated to helping retailers expand their reach and meet the needs of their customers through Instacart’s ecosystem.

About the Job

• Prospect and engage independent retailers to join the Instacart Marketplace.

• Opportunity to manage the end-to-end sales cycle for small opportunities

• Use cold calls and emails to identify new opportunities, drive value, and establish meaningful relationships with local retailers.

• Strong problem-solving, solution mapping and negotiation skills

• Time management and organizational skills with the ability to prioritize a strong go to market strategy

• Work independently while collaborating with the team to achieve individual and team objectives.

• Flexibility and adaptability to change

• A strong desire to learn and grow in the sales field

• strong verbal and written communication skills to effectively engage retailers and convey Instacart’s value proposition.

• Developing sales collateral, case studies, and custom ‘stories’ to translate benefits of Instacart’s platform to independent retailers

About You

Minimum Qualifications

• Previous experience in a sales or business development role

• Strong communication skills, both written and verbal, with the ability to build rapport and establish lasting relationships.

• Proven track record of meeting or exceeding sales targets and KPIs.

• Excellent organizational and project management skills.

• Detail-oriented with a focus on accuracy and quality.

• Ability to adapt to a fast-paced and dynamic environment.

Preferred Qualifications

• Strong knowledge of the grocery industry, including market trends and operational challenges.

• Experience selling SaaS solutions to drive retailer success is a plus.

• Familiarity with CRM software (e.g., Salesforce) and sales engagement tools.

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN
$62,400—$66,560 CAD

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