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Sales Development Representative (3992)

GBG

Chester, England, United Kingdom Hybrid permanent

Posted: April 13, 2026

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Quick Summary

We are seeking a Sales Development Representative to join our team in Chester, GB, where we enable genuine people to digitally prove who they are and businesses to access genuine people.

Job Description

About GBG

Enabling safe and rewarding digital lives for genuine people, everywhere

We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.

With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.

About the team and role

Sales Development

The Sales Development team plays a pivotal role in driving GBG’s revenue growth by identifying and nurturing new business opportunities. Our team is made up of driven professionals who are passionate about connecting with prospects, understanding their needs, and positioning GBG’s solutions as the ideal fit. We pride ourselves on delivering value through insightful conversations, expert knowledge, and a commitment to best-in-class sales practices.

Sales Development Representative

As a key member of the Sales Development team, you will be responsible for generating and qualifying new business opportunities to support GBG’s growth strategy. This role is ideal for someone who thrives in a fast-paced, target-driven environment and is passionate about engaging with prospects to uncover their challenges and align them with GBG’s solutions. You’ll work closely with Business Development Directors and Marketing to build a strong pipeline, leveraging outbound outreach, and strategic account research. Your success will be measured by your ability to create meaningful conversations, book high quality meetings, and contribute to the overall success of the sales team.

What you will do

• Proactively generate and qualify new business opportunities through outbound calls, targeted emails, and social media engagement
• Build a strong understanding of key industry sectors and articulate how solutions deliver value to each market.
• Plan, execute, and manage daily, weekly, and monthly outbound sales campaigns to drive pipeline activity.
• Consistently meet or exceed agreed activity metrics and sales development targets.
• Collaborate closely with the New Business Sales team to support sector specific outreach campaigns and initiatives.

Skills we are looking for

• Experience in a Sales Development Representative role or a similar sales focused background.
• Demonstrated success working in a target-driven, performance-oriented sales setting.
• Familiarity with technology based products or SaaS solutions is advantageous.
• Collaborative team player with experience contributing to the development of sales and marketing propositions.
• Highly detail oriented with a strong commitment to maintaining accurate and up-to-date CRM records.
• Energetic, self-motivated, and driven to achieve results.
• Excellent verbal and written communication skills, with the confidence and commercial acumen to present compelling value propositions.

To find out more

As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.

To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to [email protected] and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.

Unleash your potential and be part of our mission to power safe and rewarding digital lives.

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