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Sales and Retention Manager - New Club Opening

FrasersGroup

Dublin 1, County Dublin, Ireland permanent

Posted: February 26, 2026

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Quick Summary

Lead sales and retention efforts in a fast-paced gym environment, driving member growth and ensuring seamless member movement through effective sales strategies and strong relationships.

Job Description

As a Sales & Retention Manager, you’ll be responsible for driving membership growth, maximising retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full-time leadership role where you’ll lead sales initiatives, support the wider team, and ensure every member’s journey is seamless from the first visit onwards. You’ll be the ambassador for sales excellence in your club, leading by example, implementing smart strategies, and building strong relationships both inside and outside of the gym.

Salary & Benefits

• €32500–€36000 dependent on experience
• Opportunity to shape and lead fitness in one of our newest clubs
• Clear progression pathway within a growing international fitness brand

What You’ll Be Doing

As Sales & Retention Manager, you will lead the club’s commercial performance — driving new member acquisition, strengthening retention and building a high-energy sales culture within the team.

• Own and embed the FUNDAMENTALS sales process, coaching and developing the team to consistently perform at their best.
• Drive new member sales while implementing proactive retention strategies to grow and protect the live member movement.
• Take full ownership of the club activity planner, ensuring campaigns and initiatives are strategically planned, executed and results-focused.
• Develop creative internal and external lead-generation strategies, building strong local partnerships and expanding #WeMoveBusinesses opportunities.
• Monitor dashboards and KPIs daily, using data to drive performance conversations and corrective action where needed.
• Maximise all revenue streams including memberships, retail products and secondary spend to deliver strong club profitability.
• Prepare and present monthly sales updates to the wider management team, clearly outlining performance, risks and opportunities.
• Lead by example across reception and the gym floor in this highly visible, member-facing role.
• Support national initiatives including #WorkoutWednesday and #WeCommunicate to drive engagement and brand alignment.
• Provide structured, honest feedback to team members, supporting development and performance improvement.
• Partner closely with the General Manager to support operational standards, including H&S, facilities, recruitment and overall club presentation.

About You

• Passionate about health, fitness, and wellness.
• A proven leader with the ability to inspire and coach a team.
• Strong sales and retention focus with a results-driven mindset.
• Excellent communication and interpersonal skills, able to adapt style to different audiences.
• Positive, solutions-focused, and resilient under pressure.
• Ambitious, driven, and keen to develop further in leadership.
• Flexible to work evenings, weekends, and Bank Holidays to support the needs of the business.

Why Join Us?

An opportunity like this at Frasers Group is for the fearless. The potential is huge, the experience unrivalled – and the rewards are designed to match.

Here’s what you’ll get:

• Free gym membership.
• 20% discount across all Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme.
• Monthly Frasers Champion awards – winners receive double their salary for the month.
• Reward & recognition through Everlast Gyms Monthly Champions.
• Training and funded qualifications, including Level 3 & 5 in Management & Leadership.
• The chance to enhance your fitness knowledge with product training, plus opportunities to deliver PT and group training.

At Frasers Group, we live by our principles:

• Think without limits – move fast, think fearlessly, and take the team with you.
• Own it and back yourself – own the basics, your role, and the results.
• Be relevant – to our people, our partners, and the planet.

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