SAE/AM in PR/IMC/Digital - Korea

The Hoffman Agency Korea — a leading tech-focused PR firm headquartered in Silicon Valley — is looking for a seasoned PR professional to join our growing team.

This role is perfect for someone with strong agency experience who thrives in a fast-paced, tech-driven environment and is ready to lead multi-faceted communications programs across media, digital, and integrated channels.

What We’re Looking For:

Senior Account Executive/Account Manager
We’re seeking a communications professional who brings both passion and precision to their work — someone who’s excited about tech, storytelling, and long-term growth. Ideal candidates will have:

3 to 7 years of experience in PR/IMC/Digital ideally within an agency setting

A strong understanding of — and genuine interest in — technology and communications

Excellent interpersonal skills and the ability to engage effectively with clients, media, and internal teams

A collaborative mindset with the flexibility and maturity required for cross-functional teamwork

An interest in sustainable, long-term growth, and a desire to evolve with a developing team

Proficiency in English communication across speaking, writing, reading, and listening

Confident in engaging with international clients through virtual meetings and cross-cultural communication

Proven ability to manage both media relations and digital communications seamlessly

Prior experience working in a PR and/or Digital agency environment

What You’ll Bring to the Table:

Industry & Client Insight

Deep understanding of agency life and the technology media landscape

Strong knowledge of clients' industries, business goals, and how to align them with strategic communications objectives

Ability to communicate strategic direction clearly to internal teams, clients, and senior stakeholders

Mentorship mindset — supporting the growth and development of account teams

Ownership of agency standards in profitability, quality, and business development

Account & Project Management

Lead day-to-day execution of PR programs across multiple accounts

Ability to manage timelines, budgets, and KPIs with precision and agility

Drive programs from planning to delivery, managing client expectations throughout

Provide strategic direction while ensuring flawless execution from the team

Client Consulting & Relationship Management

Proactive, solution-oriented, and confident in managing senior-level client relationships

Skilled at crafting go-to-market strategies, positioning, and tactical ideas

Strong communication & consulting skills — including the ability to push back when needed, and to offer clear, actionable recommendations

Track record of account growth and client trust-building

Ability to identify issues early and offer strategic resolutions

IMC & Digital Communication

Solid understanding of digital channels and how to integrate them with traditional media

Evolving knowledge of social platforms and content trends

Experience with paid, owned, and earned strategies across campaigns

Open and adaptive to fast-changing social platforms, with a strong sense for how to apply insights in real time

Ability to advise clients on content marketing and integrated communications thinking

Media & Industry Relations

Strong network of media, analysts, and relevant industry stakeholders

Confident in developing compelling storylines and securing top-tier coverage

Strategic in leveraging media trends, news-jacking, and partnership opportunities

Experience with advertorials, branded content, and influencer/media collaborations

Writing, Editing & Strategic Planning

Excellent writing and editing skills in both English and Korean (press releases, bylines, speeches, etc.)

Ability to develop executive-level presentations and thought leadership content

Experience crafting integrated comms plans and campaign proposals

Comfortable working with design teams to produce social content (e.g., quote cards and social posts)

About The Hoffman Agency

The Hoffman Agency Korea is small — but mighty. Backed by our global headquarters in Silicon Valley, we bring the agility of a tight-knit local team with the reach and resources of an international network. Guided by our belief that “The Story Is Always There,” we help clients grow through storytelling that’s both strategic and deeply resonant.

We’re proud to partner with some of the world’s most influential tech brands — including Open AI, Zoom, DeepL, ASML, Lam Research, Tinder, and Ripple — while also supporting the global communications of Korea’s most innovative companies like Seegene, LG CNS, and Dorco.

As an internationally award-winning team, we foster a horizontal, flexible culture grounded in DE&I values. Mutual respect, true collaboration, and open communication create a space where ideas flourish — and people grow together. Above all, it’s the people who make this team the greatest benefit of all.

For more information, visit https://www.hoffman.com/  https://hoffman.kr/