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Roark Retail Assistant Store Manager- Boulder

Confidential

Boulder, Colorado permanent

Posted: April 30, 2026

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Quick Summary

The Assistant Store Manager will be responsible for managing the entire guest experience, operations, customer flow, staff, and floor inventory as efficiently as possible. They will also inspire and lead the floor team in providing unique, innovative, and superior Customer Service to all our customers. The ideal candidate will have excellent communication skills, leadership experience, and the ability to multitask.

Job Description

Roark is searching for talent to contribute to the future development of our adventure lifestyle brand. The Assistant Store Manager will both partner and support the Store Manager in all aspects of the business operations of the Roark The ASM will help manage the entire guest experience, operations, customer flow, staff, and floor inventory as efficiently as possible. They will also inspire and lead the floor team in providing unique, innovative, and superior Customer Service to all our customers -the type of Customer Service that makes people feel welcomed, heard, and helped the way a friend would help them find what they need.

 

We are looking for you to lead by example in a wide range of situations, and creative to problem solve on the fly. We expect you to be entrepreneurial, creative, and hold yourself and the team accountable for a successful environment.

 

 Areas of Responsibility included but not limited to:

 Operations/Sales/Customer Service:

Assist the Store Manager with growing revenue by driving sales and business results through a premium guest experience, employee relations, and operations that are aligned with Roark Culture and Retail Operating Principles.

Support Store Manager to Meet and/or exceed financial plan, including revenue plan, payroll budget, and overall store P&L.

Manage and execute store product flow, restocking, overall back of house operations, supply needs, and daily store maintenance as directed by the Store Manager.

Uphold visual merchandising directives within the store and maintain visual standards and brand image on a daily basis.

Be a Roark product expert, understand the customer needs, share your product knowledge and guide our customers to product selections that meet their needs.

Oversee Cashwrap & POS procedures. Reconcile tills, process returns, exchanges, gift cards,and discounts accurately.

People:

Partner with the Store Manager in supervising the store team including recruiting, hiring, training, and career development. Adhere to and support a Typical Week structure and facilitate daily scheduling/zoning to support this.

Motivate and inspire staff to approach the sales floor each day with enthusiasm and outgoing stoke. Lead by example in everything you do.

Maintains a Leadership presence and projects a credible and confident image; Stands out among peer group.

Share your product and customer care knowledge with staff, provide coaching & feedback relating to product and selling techniques in order foster productivity among the store team.

Assist with performance check-ins with staff in accordance to corporate calendar.

Develops talent and helps others achieve their full potential; dedicates time to training and mentoring.

Events/Marketing:

Collaborate, promote, and be present for all store events, unless otherwise approved by your manager.

Help seek out local collaborations with relevant brands, artists, musicians and athletes to promote flagship location.

Goals:

Assist the Store Manager to lead the sales team in its goal of giving excellent Customer Service that customer loyalty and community is built.

Help build Roark into a better version of itself by constant tactile and process improvements to

our overall Sales/Customer Service approach.

Create the most unique and interesting retail store in the Bay Area that speaks to what Roark has stood for since its inception.

Compensation:

We are committed to offering our employees a challenging and rewarding work environment, opportunities for growth and development, a customer focused culture, and competitive pay and benefits. Compensation will be commensurate with experience and will include:

Competitive compensation package (hourly with benefits)

Employee Discount to all Archipelago brands (OluKai, Roark, Melin, Kaenon)

Comped yearly product from all Archipelago brands

Blue Shield Medical, Dental, and Vision benefits

Company paid Life Insurance

Paid Time Off accrued annually

401k with employer match in accordance with plan guidelines

The hourly rate range for this position is $24.00 - $28.00; the hourly rate is based on the experience that you bring to the position.

Archipelago Companies values a diverse, inclusive, and entrepreneurial workforce and culture, and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at [email protected]. Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

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