Retention Strategist
Activate Talent
Posted: November 27, 2025
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Quick Summary
A Retention Strategist is responsible for developing and implementing retention strategies to drive customer loyalty and retention across multiple channels.
Required Skills
Job Description
Location: Remote — EMEA
Time Zone Expectations: GMT or CEST
Employment Type: Full-Time, Exempt
Reports To: Sr. Retention Manager
About the Company
A leading global consumer brand that has rapidly grown from humble beginnings to become a dominant force in premium cookware. Known for innovation, hybrid technology, and best-in-class performance, the company is reshaping how people cook at home.
With a strong omnichannel presence and influential brand advocates, the company’s mission is to create meaningful home and cooking moments—believing that the heart of success is found around the table.
If you’re passionate about building a consumer brand that goes beyond the transaction, this is your sign to apply.
About the Role
The company is seeking an experienced Retention Specialist to help drive customer retention and increase lifetime value through high-impact email and lifecycle marketing strategies.
You’ll be responsible for developing, optimizing, and analyzing email flows, segmentation strategies, and engagement initiatives to boost repeat purchases and customer loyalty. The ideal candidate has deep expertise in email marketing, automation, and data-driven personalization within a performance-oriented eCommerce environment.
Responsibilities
Email Marketing Strategy
• Develop and execute lifecycle email campaigns, including welcome series, post-purchase flows, win-back sequences, and promotions.
Segmentation & Personalization
• Use customer data to build targeted segments and personalized communication to improve engagement and retention.
A/B Testing & Optimization
• Test subject lines, creative content, send times, and targeting to boost open rates, click-through rates, and conversions.
Performance Analysis
• Track and interpret KPIs such as OR, CTR, CVR, and revenue per email, providing ongoing insights and recommendations.
Automation & Workflow Management
• Build, refine, and maintain automated email sequences using tools like Klaviyo, Braze, or Iterable.
Cross-Functional Collaboration
• Partner with creative, paid media, and eCommerce teams to align lifecycle strategies with broader marketing initiatives.
Compliance & Deliverability
• Maintain compliance with CAN-SPAM, GDPR, and email best practices while ensuring strong deliverability.
Customer Journey Insights
• Analyze customer behavior to identify opportunities for deeper engagement and improved retention.
Design Strategy & Execution
• Apply email design best practices and work with tools such as Figma or Adobe Creative Suite to ensure visually compelling content.
Requirements:
3–5 years of experience in email marketing, retention, or lifecycle marketing within DTC, eCommerce, or performance-driven environments.
Experience working with international markets and/or multilingual campaigns.
Proficiency in tools such as Klaviyo, Braze, Iterable, or similar email platforms.
Strong analytical skills with experience using Google Analytics, Looker, or BI platforms.
Hands-on experience with A/B testing, segmentation, and automation workflows.
Understanding of retention metrics including CLV, churn rate, repeat purchase rate.
Strong copywriting and creative direction skills.
Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.
A love for food and cooking—culinary experience is a plus.