Retail Media Manager

The Bluebird Group is a manufacturer’s representative and consulting firm serving as an invaluable partner to some of the most innovative brands and multinational retailers. We are committed to delivering innovative solutions, focusing on growth, expertise, data, and fostering relationships.

This is a position for a strategic, collaborative, and personable Retail Media Manager who is passionate about developing and executing effective advertising strategies for our clients. As part of our team, you will work with a group of dynamic learners and problem-solvers to create and implement multi-platform advertising campaigns that drive measurable results across Amazon, Walmart, and emerging retail media networks. 

We need someone who is not only a strategic thinker but also an excellent storyteller who can craft compelling performance narratives that resonate with marketing directors and brand leaders. You will be responsible for managing larger or more complex client accounts, leading strategic planning sessions, and coaching internal and external stakeholders/support roles on your accounts. The best managers see around corners - they anticipate client needs, spot opportunities before they're obvious, and build the kind of trust that turns a vendor relationship into a true partnership. 

We are looking for a natural leader who can work well with others, isn't afraid to take on new challenges, and brings a point of view to every conversation. You don't wait to be asked - you recommend, advocate, and lead. 

KEY RESPONSIBILITIES 

Own and drive advertising strategy across Search and DSP for larger or more complex client accounts 

Lead strategic planning sessions including annual planning, seasonal strategies, and budget allocation recommendations 

Build and present quarterly business reviews with executive-level storytelling and clear strategic roadmaps 

Manage and develop leads and specialists, coaching them on execution quality and strategic thinking 

Navigate difficult client conversations with composure: performance declines, budget cuts, strategic pivots, competitive threats 

Proactively identify account growth opportunities - new ad types, audience strategies, category expansion, incrementality testing 

Collaborate with cross-functional teams (Client Team, Digital, Creative) to ensure unified account strategy and a connected consumer journey 

Manage budget pacing and performance across funnel segments, product groupings, and campaign types, optimizing allocation to deliver against client KPIs  

Monitor the competitive landscape and digital shelf, identifying emerging threats and understanding where each account sits within its category 

Contribute to division-wide best practices and playbook development based on learnings from your accounts 

Champion adoption of new tools, platforms, and workflows - providing feedback on strategic value and team usability 

REQUIRED SKILLS & EXPERIENCE 

3-5 years of Amazon Ads, retail media, or digital advertising experience, ideally in an agency environment 

Demonstrated ability to manage multi-account portfolios and deliver consistent, measurable results 

Proficiency with Amazon Search bidding strategies, audience targeting, and campaign architecture 

Strong analytical mindset with comfort interpreting performance data, AMC reporting, and attribution models 

Client-facing communication skills: ability to lead QBRs, present to marketing directors and VPs, and manage expectations 

Experience mentoring or coaching junior team members 

Expert proficiency in Excel and PowerPoint for reporting, analysis, and client presentations 

Strategic thinking: ability to connect campaign-level decisions to business-level outcomes 

Adaptability and eagerness to adopt new platforms, tools, and workflow technologies as they evolve 

Familiarity with retail media ad tech platforms (e.g., Skai, Pacvue) and ability to leverage them for campaign management, reporting, and optimization 

WHAT WE LOOK FOR 

Storytelling with data: You build the strategic narrative. You connect campaign data, market dynamics, and client business goals into a cohesive story that drives action. 

Curiosity: You question assumptions, push for deeper understanding, and challenge the status quo on accounts running on autopilot. You ask 'what are we missing?' regularly. 

Ownership and grit: When things get hard - budget cuts, performance dips, client frustration - you lean in rather than pull back. You manage through ambiguity without needing constant direction. 

Project management: You juggle multiple complex accounts, coordinate across team members, and keep strategic initiatives on track without letting anything fall through the cracks. 

Teamwork: You elevate the people around you. You coach leads, collaborate with peers, and communicate clearly up, down, and across the organization. 

Creative problem solving: You see opportunities others miss - new targeting strategies, budget reallocation plays, ways to reframe a client conversation. You bring fresh thinking. 

Confidence: You have a point of view and you share it. You recommend, advocate, and lead. You don't hedge everything with 'it depends.' 

Bluebird prioritizes the inclusion of diverse perspectives. We aspire for all team members to feel like this is a place where they belong. Where they are respected by the company and are empowered to impact the business and achieve their full potential. We understand that relationships built on trust, respect and communication better serve our clients, team members and business.

Disclaimer: This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. Responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description and other duties, as assigned, might be required.