Retail Marketing Manager – Europe

Who We Are

SquareTrade is the fastest growing partner in the global device protection market and we work with many of the world’s largest operators, retailers and manufacturers. Our obsession with putting the customer first, from our transparent T&Cs to our better products, always available online claim filing and our flexible resolution options, are all underpinned by our exceptional team. This is the secret behind how we’ve continued to shake up the industry. We are the ones transforming a “bad” service category into something that empowers people to take care of the things that keep life running smoothly. Together, we’re united by the same end goal: to completely change what people expect from an insurance plan.

We now protect over 140 million devices globally and work across Europe, with partners including Apple, T-Mobile and Telenor. We have been first to market with a number of key innovations, including fully-digital claims, choice of resolution option, next day exchange and same-day services via local and on-site repair. Our European ambition continues to grow as we step into new sectors including B2B, CE insurance and trade in products.

About the Role

We are looking for an experienced and commercially minded Retail Marketing Manager to support the execution of marketing strategies across our European retail partner network. This role is ideal for someone with 4-6 years of experience in marketing - particularly from an FMCG or in-house retail background - who understands how to activate brands at the point of sale and drive engagement with retail staff in a B2B2C environment. 

This role requires a highly outgoing, relationship-driven individual who thrives on building strong networks both internally and externally, and who proactively connects with teams, partners and stakeholders across markets. 

You will play a key role in bringing our product to life across multiple markets, partnering with our external retail marketing agency and internal stakeholders to ensure execution excellence and frontline advocacy at scale. 

Key Responsibilities 

Retail Marketing Execution 

Support the development and rollout of retail campaigns across multiple European partner accounts, ensuring consistent and impactful execution in line with brand and business goals. 

Retail Staff Engagement 

Design and lead programs that educate and inspire store staff, turning them into active brand advocates who can influence the end-consumer at the point of sale. 

Agency Management 

Brief and collaborate with our dedicated retail marketing agency to deliver high-quality in-store activations, training tools, and promotional materials tailored to partner and market needs. 

Cross-Functional Collaboration 

Work closely with the Senior Marketing Manager, account management, retail excellence, and brand teams to ensure seamless coordination and integrated campaigns. Act as a natural connector across teams, fostering strong relationships and open communication with internal teams and stakeholders. 

Performance Monitoring & Insights 

Track and evaluate campaign performance across retail environments, using insights to refine the retail calendar and report effectively to stakeholders. 

Budget & Timeline Ownership 

Manage project budgets and timelines with precision, ensuring timely and on-brand delivery of all retail initiatives. 

Qualifications 

• 4-6 years of experience in marketing, ideally in FMCG, consumer goods, or retail/in-store marketing 

• Strong understanding of retail environments and the key drivers of consumer conversion at the shelf 

• Proven experience working with or managing external agencies for campaign execution 

• Demonstrated ability to engage and motivate retail staff or front-line teams 

• Excellent project and stakeholder management skills 

• Strong analytical skills with the ability to draw insights from campaign data 

• Creative, detail-oriented, and highly organized 

• Must be London-based with the right to work in the UK 

• Willingness to travel to our European markets up to once per month as needed. 

• European languages strongly desired: German, Italian, or a Nordic language 

• Experience working across multiple European markets is a plus 

 

Why Join Us?

· Influence how our brand shows up in thousands of retail locations across Europe

· Be part of a collaborative, ambitious team that values creativity, precision, and impact

· Gain broad exposure across markets and the full marketing mix in a dynamic B2B2C environment

Additional Information

We work in a hybrid model: 3 days in the office, 2 days from home. 

All your information will be kept confidential according to EEO guidelines.

The Team:  http://www.squaretrade.com/leadership