Retail Lead, Thailand

About Nothing

Nothing exists to make tech feel exciting again.

We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.

Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.

About Nothing

Who are we?

Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back. To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.

Nothing's debut smartphone, Phone (1), earned Time Magazine’s prestigious Best Inventions for Innovative Smartphone Design award. Through cutting-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative.

In 2023, the company launched Phone (2) to wide acclaim from its community, the media, and design enthusiasts, and in 2024, Nothing launched its CMF Phone 1, and Nothing Phone (2a) Series, with both receiving an overwhelmingly positive reception.

To date, Nothing has sold more than 9 million units worldwide across its product lines, having released five audio products, five smartphones, and two smart wearables under the Nothing and CMF by Nothing brands. The company has amassed a cumulative revenue of $1 billion.

All products are developed in close collaboration with the Nothing Community, which includes over 8,000 private investors and are crafted with sustainability at the forefront.

If that sounds like something you'd like to be part of, read on..

About the Role

We are building our retail footprint in Thailand and looking for a Head of Retail to lead the charge. This role will own our full retail operation in the country, from setting strategy and building the team to driving execution and delivering growth. You will be responsible for both all retail channels, including working closely with distributors, operators, retail partners, and our own branded retail presence.

Key responsibilities include:

• Develop and own the Thailand retail strategy across all physical retail formats

• Build and lead the retail organization in Thailand (hiring, training, and developing the team)

• Manage day-to-day retail operations a

• Own key retail partnerships and negotiate commercial agreements

• Work cross-functionally with sales, marketing, operations, and global teams to deliver consistent retail execution

• Lead retail P&L performance, including revenue, profitability, and key operational KPIs

• Drive retail expansion plans aligned with Nothing’s overall market growth strategy

• Oversee in-store experience, visual merchandising, and staff training standards to ensure consistent brand experience

• Use data and insights to continuously optimize retail performance and consumer experience

Qualifications

• Three years of retail team management experience or extensive retail work experience, ideally in consumer electronics, smartphone, or premium lifestyle brands

• Strong understanding of Thailand’s retail landscape and consumer behavior

• Proven track record of building and managing high-performing retail teams

• Experience managing both direct retail operations and partner channels

• Excellent commercial and negotiation skills

• Strong operational management capability with full P&L responsibility

• Highly collaborative with experience working in cross-functional and global environments

• Ability to operate in a fast-paced, entrepreneurial environment

• Fluent in Thai and English