Reseller Sales Executive
Confidential
Posted: January 30, 2026
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Quick Summary
Reseller Sales Executive is responsible for driving revenue growth through strategic sales efforts, building strong relationships with clients, and identifying opportunities for expansion.
Required Skills
Job Description
Who we are
Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.
The ideal candidate for this role will be located near one of our hubs: Austin, TX; Nashville, TN, Burlington, VT, Cherry Hill, NJ, Rochester, NY, Tampa, FL, or Santa Ana, CA.
As a Reseller Sales Executive you will be responsible for selling Asure solutions to resellers and Service Bureau Organizations (SBOs) including traditional payroll service bureaus, accounting firms, brokers and other benefits providers, financial institutions and any other entities. You will be driving new business through developing and implementing a sound sales strategy, actively networking, cold calling, attending industry conferences and other creative methods for business development. You will be working with existing and new resellers to generate business from their clients’ base, running discovery calls/demos, delivering compelling sales pitches to owners and senior executives, building strong relationships and solid pipelines and achieving and exceeding sales quotas.
How you will contribute
Self-generating and managing marketing generated leads to build a solid pipeline that assures quota attainment
Setting up calls and meetings with decision makers primarily owners and senior executives
Presenting the values of a partnership with Asure beyond just product features and functionality during all phases of the sales cycle
Understanding the prospect’s business needs and market challenges
Negotiating sound financial agreements which are win-win solutions for Asure and clients
Conducting product demonstrations and presenting the value of partnering with Asure with prospects and reseller clients
Diligently recording sales activities in Sales Force and providing accurate and realistic sales projections
Assisting new resellers in their onboarding to Asure Clients by providing sales training, product training, helping to set up demo sites, etc.
Qualifications
Bachelor’s Degree or commensurate experience
Minimum of 5 - 10 years consultative software sales experience
Experience selling a Payroll, HCM or TLM SaaS solution preferred
Strong organizational skills and the ability to multi-task in a fast-paced environment
Disciplined and self-motivated to exceed quota
Experience managing multiple sales engagements effectively
Proven relationship building and client service skills
Proven ability to manage multiple projects at once, yielding exceptional results
Pro-active, results oriented and team-oriented approach to sales
Experience with Salesforce.com, SalesLoft and other virtual selling tools such as GoToMeeting, Zoom or other comparable tools
Strong oral and written communication skills
Proven track record of consistent over-achievement of assigned sales quota
Compensation
The base salary for this position is $85,000 - $95,000 based on relevant experience, skills, and industry knowledge. The compensation package also includes an uncapped commission structure. Asure Software offers a variety of employee benefits. Salary information is determined by market location and is provided in accordance with state and local pay-transparency laws. Applicants should apply via www.asuresoftware.com/careers.
Benefits
Medical, Dental, Vision, HSA, FSA- All effective on day 1!
Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
401K Program with 3% safe harbor contribution
Employee Stock Purchase Program
Fitness Reimbursement Program
Self-Managed PTO
Our Mission
To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.
Helping customers grow by getting the most from their human capital.
Helping our employees grow personally and professionally.
Growing relationships in our communities that inspire goodness.
Grow shareholder value.
Our Vision
Be the most trusted Human Capital Management resource to entrepreneurs everywhere.
Our Values
Reflect who we are and what we stand for as a company.
Embrace Change
Lead with Integrity
Own the Outcome
Deliver Awesome
Be a Good Human
We are an equal opportunity employer.
NO AGENCIES PLEASE:
Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.