Request for Proposal (RFP) Partnership for Community Engagement and Social Marketing Campaign 

Request for Proposal (RFP)

Partnership for Community Engagement and Social Marketing Campaign 

World University Service of Canada (WUSC) is a leading Canadian international development organization committed to providing education, economic and empowerment opportunities to improve the lives of millions of youth with limited opportunities around the world, particularly women and people affected by displacement and experience exclusion. WUSC’s vision is a world where every young person thrives and belongs, and its mission is to catalyze positive education and economic outcomes for young people. WUSC works as a facilitator and a convener, bringing together diverse resources and stakeholders to tackle complex challenges at a systems level. WUSC leverages a wide network of actors from civil society, post-secondary education, the private sector and youth themselves to design and implement initiatives that will bring lasting change for the benefit of youth. 

Strengthening TVET Resilience & Inclusive Vocational Employment (STRIVE) is a new initiative by WUSC, designed to transform the economic prospects of young people—especially young women—in Sri Lanka’s Northern and Eastern Provinces. Over five years, the programme seeks to reduce poverty, boost regional competitiveness, and propel sustainable economic growth, giving specific attention to advancing gender equality and strengthening resilience to climate and economic shocks.

Using a collaborative approach, STRIVE will drive gender responsive, environmentally sustainable collective action among actors in the technical and vocational education and training (TVET) ecosystem. These actors will be supported to increase participation of young people, particularly young women, in enhanced TVET that leads to increased gender equitable employment and self-employment in key sectors facing current and future skills gaps, with emphasis on the green economy. The two priority sectors identified in the North and East include agriculture, Hospitality, and Tourism (H&T), with ICT as a cross-cutting sector for innovation and efficiency. 

WUSC invites qualified, experienced, and locally rooted public and private organizations to submit proposals to deliver ECC-integrated, gender-sensitive community engagement and social marketing campaign. This initiative will be implemented in two phases: Phase 1 in the Batticaloa and Kilinochchi Districts, followed by Phase 2 in the Trincomalee, Vavuniya, and Mullaitivu Districts. Organizations with strong, proven experience in these locations and thematic areas are highly encouraged to apply.

Access the Full RFP Package :

The complete RFP documentation including the Terms of Reference (ToR), proposal templates, and application guidelines can be accessed here. 

Submission Deadline: 31 January 2026, 12:00 midnight (Sri Lanka time)

An Information Session about the application process will be held and informed. Kindly confirm your participation on or before December 25, 2025 by emailing [email protected]

The meeting information will be shared with confirmed participants. For more clarifications, please contact us via email at [email protected]