REMOTE: Dayshift | Performance Marketing (Google Ads) Specialist - #34928

Company Profile:

An innovative, full-service digital agency delivering strategic, technology-driven marketing and IT solutions. The team combines creativity, technical expertise, and data-led strategies to help businesses grow with clarity and confidence. Focused on building genuine, long-term partnerships, the company prioritizes measurable results and sustainable success over short-term gains.

With a select client portfolio, the agency provides tailored solutions designed to strengthen online presence, generate qualified leads, and drive revenue growth. Its approach blends industry best practices with forward-thinking execution, ensuring every strategy is both practical and performance-focused. The goal is simple: empower brands to achieve meaningful digital transformation and long-term impact.

Overall purpose and responsibilities of the role:

A strategic and results-driven paid media specialist with strong hands-on experience managing and scaling Google Ads and paid social campaigns across Meta, TikTok, LinkedIn, and Twitter. Skilled in full-funnel strategy, audience segmentation, structured testing, and performance optimisation to improve CPA, CTR, ROAS, and lead quality. Detail-oriented in campaign setup, tracking implementation, reporting, and platform management, with the ability to analyse data, refine creatives, and continuously enhance campaign performance.

Must-have Skills / Qualification:

• 5+ years of experience in Google Ads (priority to digital marketing agencies experience)
• Fluent English (written and verbal)
• At least 3+ years specializing in paid social ads
• Strong track record running Google ads and paid social campaigns in agency environments
• Advanced knowledge of Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager
• Expertise in performance marketing, attribution, and optimisation
• Creative mindset with the ability to develop compelling ad concepts and hooks
• Strong analytical skills and confidence working with data
• Excellent communication and teamwork skills
• Ability to work New Zealand business hours (preferably)

Duties and Responsibilities:

• Plan, build, and optimise Google Ads and paid social advertising campaigns across Meta, TikTok, LinkedIn, and Twitter.
• Develop full-funnel strategies for awareness, consideration, and conversions.
• Create audience segments, implement structured testing, and continually enhance performance.
• Analyse campaign data to improve CPA, CTR, ROAS, and lead quality.
• Review and verify monthly campaign details at the beginning of each month to ensure accuracy and readiness for launch.
• Assess creatives provided by the designer and give feedback or comments when improvements are needed.
• Upload approved creatives and campaign materials to the relevant advertising platforms and create new campaigns.
• Ensure previous campaigns are switched off on time.
• Conduct analysis of previous campaigns to evaluate performance and identify areas for improvement.
• Develop strategies for new and existing clients based on campaign performance data and insights.
• Produce monthly performance reports with insights and recommendations.
• Prepare task lists and documentation of completed activities for client reporting purposes.
• Ensure proper tracking setup, including pixels, events, and custom conversions.
• Use Monday.com daily to log tasks, track progress, and maintain a clear history of activities, including links to creatives and campaign comments.
• Monitor time tracking through the designated login system at the start of each workday.
• Stay updated on social platform trends, creative best practices, and algorithm updates.

Location: Work from home

Employment: Full-time Employment

Client Direct Hiring

Generally PH dayshift with overlap with New Zealand meetings