Regional Stores Manager - Germany

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!

We are seeking for an experienced and hands-on Regional Stores Manager to support and optimize store operations across Germany. In this role, you will be accountable for executing retail strategy on the ground, driving performance, ensuring operational excellence, and developing high-performing store teams. You will work closely with central functions to bring consistency, efficiency, and continuous improvement to our store network.

What You'll Do:
• Own the P&L of the stores within scope, conducting profitability analysis to continuously improve performance.
• Monitor and optimize retail performance through clear KPIs and structured performance review cycles.
• Propose commercial initiatives to enhance sales.
• Lead regional harmonization of best practices in retail operations.
• Take accountability for performance and coordinate with outsourcing agencies and the Recruitment function to ensure staffing needs are met.
• Shape and manage high-performing teams across your region, including recruitment, coaching, evaluation, and people development.
• Ensure consistent product and operational training is delivered across all stores within your scope.
• Identify training needs and coordinate with the central team to set up workshops and development plans.
• Ensure a consistent and high-quality customer experience across all touchpoints, driving customer satisfaction.

Who We're Looking For:
• Proven experience in a regional or multi-store retail management role, with direct responsibility for store operations and performance
• Strong hands-on background in operational retail management, including store supervision, training, and compliance
• Strong coaching skills with the ability to take tough decisions and deliver direct feedback
• High level of autonomy, ownership, and accountability in a fast-paced retail environment
• Fluent in both German and English
• Willingness and ability to travel frequently (approximately 50%) to visit stores across the region, while still reporting to our Frankfurt office

What We Offer:
• Pet-friendly office environment
• Discounts on our products
• Health insurance, including dental
• 24 vacation days
• A multicultural and international work environment
• Company events that are actually enjoyable and build meaningful connections
• Ownership, trust, and support from day one to grow your career

Become an Emmie

Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. ​

We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!