Regional Sales Manager - Victoria

About Us

At Allpress Espresso, we’re here to brew better days for consumers, cafés, communities, and the planet. For more than 30 years, we’ve partnered with outstanding independent cafés around the world with relationships built on trust, craft and shared values. Our commitment to quality, consistency and genuine connection is what defines the Allpress experience.

About the Role

We’re looking for a Regional Sales Manager – Victoria to lead and grow Allpress across the state. This is a senior leadership role responsible for driving regional sales performance, developing a high-performing Business Development team, and building strong, long-term partnerships with new and existing customers. You’ll lead by example by balancing strategic planning, team leadership, and high-quality engagement with the café community. Working closely with the national support teams, you’ll shape and execute the Victorian sales strategy, win new business, and ensure the Allpress brand is represented with excellence in every interaction.

What You’ll Do

Lead, develop and inspire the VIC Sales Team

Coach, mentor and motivate Business Development Executives to achieve targets

Conduct performance reviews, regular 1:1s and development conversations

Identify capability gaps and support team training and upskilling

Recruit and onboard new team members with support from People & Culture

Foster a positive, collaborative and high-performance team culture

Ensure CRM discipline, high-quality admin, and accurate pipeline management

Drive regional sales growth

Proactively seek out and convert high-quality new business across Victoria

Build belief in the Allpress brand through consultative, values-led selling

Maintain a strong pipeline across single-site, multi-site and high-volume prospects

Guide BDEs in making commercially sound, brand-aligned decisions

Prepare compelling Sales Proposals tailored to customer needs

Identify new territories and market opportunities to expand Allpress presence

Assist with key tenders and strategic customer proposals

Partner cross-functionally to deliver a seamless customer experience

Work closely with Technical, Training and Customer Service teams on onboarding

Support equipment planning, installations and forecasting

Coordinate customer transitions during the three-month onboarding period

Lead change of ownership processes and ensure smooth café transitions

Champion exceptional service and brand alignment

Ensure that customer interactions reflect our values of quality, warmth and professionalism

Model the Allpress service ethos and support the team to deliver exceptional experiences

Build strong external networks and represent Allpress at industry events

Support a positive, safe and values-driven workplace

Actively contribute to Allpress and Asahi team initiatives and meetings

Promote collaborative communication and cross-team alignment

Maintain a safe, tidy and professional work environment

About You

You’re a confident, people-focused sales leader with a strong hospitality mindset. You know how to build and inspire teams, cultivate meaningful customer relationships and deliver strong commercial outcomes. To succeed, you’ll bring:

Experience in sales leadership, regional management or business development

A proven ability to coach and grow high-performing sales teams

Excellent communication, influencing and relationship-building skills

Strong commercial acumen and comfort managing pipelines, forecasts and KPIs

A proactive, solutions-focused approach with great planning capabilities

Passion for hospitality, specialty coffee and genuine customer connection

A collaborative leadership style that builds trust and engagement

Why Work With Us

Along with joining a great team and culture, you’ll enjoy:

Unlimited coffee at work + beans to take home weekly

A wellbeing allowance

A confidential Employee Assistance Program

Learning & development opportunities

Genuine career progression within a global coffee business

Diversity & Inclusion

At Allpress, we’re committed to being an inclusive organisation where everyone feels valued, respected and engaged. We work to remove barriers, reduce bias and foster a culture where people feel safe to contribute and be themselves. 

Apply Now

If this sounds like you, please apply with your CV and a personalised cover letter telling us why you’d make a great Regional Sales Manager – Victoria and why you’d love to join the Allpress team.